Klaviyo: Tutorials, Prompts, Use cases
Klaviyo
Web
Freemium · from $20/moas of Jun 2026 ↗AI-first B2C CRM for omnichannel marketing and automated customer service.
Ecommerce & Product Photography
Klaviyo unifies customer data with AI-driven marketing and service tools to deliver personalized experiences across email, SMS, and WhatsApp. The platform uses autonomous agents to generate on-brand campaigns and resolve support inquiries while driving revenue through targeted recommendations.
Features
- Omnichannel marketing across Email, SMS, and WhatsApp
- K:AI Marketing Agent for autonomous campaign creation
- AI Customer Agent for automated support and sales
- Advanced B2C CRM with unified customer profiles
- Real-time segmentation and predictive analytics
- 350+ pre-built app integrations
- Automated marketing flows and triggers
- Customizable email and SMS templates
Klaviyo Tutorials
101 demos
Apr 2026 · 2.1K views
Emiel Dingemans from Magicianly | Email Marketing
Emiel Dingemans from Magicianly | Email Marketing5:403:13Klaviyo
Setting up a Klaviyo signup form and targeting rulesThe creator demonstrates how to create a new signup form in Klaviyo, selecting the list, and configuring targeting behaviors like exit intent, time delays, and page exclusions.Create an email signup / subscription form
8:535:12Klaviyo
Designing a high-converting popup in KlaviyoA step-by-step walkthrough of the Klaviyo form builder, showing how to add logos, edit headlines, style input fields, and remove the close 'X' to reduce friction.Create an email signup / subscription form19:422:45Klaviyo
Optimizing Klaviyo forms for mobile devicesDemonstration of cloning a desktop form to create a mobile-specific version, adjusting button heights, font sizes, and teaser styles for smaller screens.Create an email signup / subscription form
May 2026 · 323 views
Uk Desi Vlogger
Uk Desi Vlogger1:181:10Klaviyo
Authenticate sending domain in KlaviyoThe video demonstrates how to access sending domain settings, generate SPF, DKIM, and CNAME records, and verify them within your domain provider.Authenticate sending domain (SPF/DKIM/DMARC)2:590:51Klaviyo
Create a signup form and list in KlaviyoShows how to create a 'newsletter subscribers' list and build a corresponding signup popup with exit-intent triggers and GDPR compliance.Add an opt-in popup4:211:26Klaviyo
Setting up automated flows in KlaviyoDemonstrates building welcome, abandoned cart, and post-purchase flows using pre-built templates and adjusting timing and logic.Build a welcome / drip automation
Jan 2026 · 1.9K views
Derek Stroh
Derek Stroh2:441:10Klaviyo
Configure Shopify Integration in KlaviyoThe demo shows how to navigate to Klaviyo integrations, select the Shopify app, and enable critical tracking settings like 'viewed product' and behavioral events.Integrate with Shopify / store / CRM / other apps4:011:40Klaviyo
Verifying Event Tracking and MetricsA walkthrough of the Klaviyo analytics dashboard to verify that events like 'Active on Site' and 'Added to Cart' are firing correctly from the integrated store.Track opens / clicks / revenue (reporting)5:561:04Klaviyo
Setting up a Branded Sending DomainShows the step-by-step process in Klaviyo settings to connect a dedicated sending domain to improve deliverability.Authenticate sending domain (SPF/DKIM/DMARC)
Dec 2025 · 5.2K views
Klaviyo
Klaviyo0:372:11Klaviyo
Connect Klaviyo to Shopify and sync subscribersShows how to find the Shopify app in the Klaviyo integration directory, enter the store URL, and configure sync settings for email and SMS subscribers.Integrate with Shopify / store / CRM / other apps2:480:46Klaviyo
Enable on-site tracking via Shopify app embedDemonstrates enabling the Klaviyo app embed within Shopify's theme settings to track real-time customer browsing behavior.Trigger emails from behavior / events
Dec 2025 · 918 viewsKlaviyo
Klaviyo1:280:36Klaviyo
Generate email subject lines with AIShows how to use Klaviyo's subject line AI to generate and select optimized subject lines based on campaign context.Design a newsletter / email (drag-and-drop editor)2:041:27Klaviyo
Draft email content with AIDemonstrates using the 'draft email content' AI button to generate full email layouts and copy from a text prompt, including section-specific AI generation.Design a newsletter / email (drag-and-drop editor)3:310:27Klaviyo
Add dynamic product feeds to emailsShows how to drag a product block into an email and set it to 'dynamic' to automatically recommend products to recipients based on store data.Integrate with Shopify / store / CRM / other apps4:031:01Klaviyo
Set up AI-optimized A/B testsWalks through creating an A/B test for subject lines and configuring the AI to automatically send the winning variation or personalized versions to the remaining audience.A/B test a campaign
Jan 2026 · 156 views
Adam Rehm
Adam Rehm0:431:00Klaviyo
Navigating the Klaviyo Home DashboardShows how to customize the home dashboard based on specific metrics like 'placed order' and adjust time ranges to view sales performance.Track opens / clicks / revenue (reporting)3:250:26Klaviyo
Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.Segment the list5:260:33Klaviyo
Setting up a branded sending domainWalks through the settings menu to locate the domain authentication section for SPF, DKIM, and DMARC records.Authenticate sending domain (SPF/DKIM/DMARC)
Oct 2025 · 1.6K views
Walshy Mails | Sunlo Consulting
Walshy Mails | Sunlo Consulting 0:572:50Klaviyo
Set up sending domains and DMARC in KlaviyoThe creator demonstrates how to add a sending domain in Klaviyo settings and manually add NS and TXT records (including DMARC) to a DNS provider like Squarespace.Authenticate sending domain (SPF/DKIM/DMARC)4:262:58Klaviyo
Create a newsletter pop-up from scratchA step-by-step walkthrough of building a pop-up form in Klaviyo, including teaser settings, logo customization, button styling, and success page configuration.Add an opt-in popup8:162:24Klaviyo
Design an email campaign using images and text blocksThe creator shows how to import design assets from Figma into Klaviyo's drag-and-drop editor, alternating between image slices and text blocks for better deliverability.Design a newsletter / email (drag-and-drop editor)
Jan 2026 · 23.3K views
Max Sturtevant
Max Sturtevant3:113:05Klaviyo
Setting up a Welcome Flow in KlaviyoDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Build a welcome / drip automation11:042:38Klaviyo
Designing Emails in Klaviyo EditorShows the process of uploading designs from Figma, using the drag-and-drop editor, and creating text-based native emails.Design a newsletter / email (drag-and-drop editor)18:434:51Klaviyo
Setting up Browse Abandonment FlowWalks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.Trigger emails from behavior / events
Oct 2025 · 2K views
Business Solution
Business Solution1:102:23Klaviyo
Creating and Scheduling Campaigns in KlaviyoDemonstrates the workflow for setting up one-off email and SMS campaigns, including audience selection, AI subject line assistance, and advanced scheduling options like Smart Send Time.Send a broadcast campaign3:332:00Klaviyo
Building Automated Marketing FlowsShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Build a welcome / drip automation5:332:01Klaviyo
Designing Email Templates with Drag-and-DropWalks through the visual editor using sections and blocks, highlighting universal content for brand consistency and dynamic tables for personalized data rendering.Design a newsletter / email (drag-and-drop editor)
Mar 2026 · 222 viewsKlaviyo
Klaviyo1:040:22Klaviyo
Using Smart Translations in KlaviyoDemonstrates how to use the Smart Translations feature to build a message, select supported languages, and automatically generate localized versions based on Shopify locale data.Design a newsletter / email (drag-and-drop editor)1:290:15Klaviyo
Conditional content blocks based on localeShows how to use locale data to show or hide specific blocks within an email for regional promotions or shipping notes.Design a newsletter / email (drag-and-drop editor)2:000:30Klaviyo
Segmenting by Shopify Markets locale and countryWalks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.Segment the list2:440:14Klaviyo
Regional paths in automation flowsDemonstrates using conditional splits and entry triggers based on Shopify Markets data to route customers through localized automation paths.Build a welcome / drip automation
Jun 2025 · 176 views
Digimatic
Digimatic0:181:53Klaviyo
Using Commerce7 product blocks in KlaviyoThe demo shows how to drag product blocks into a Klaviyo template and use dynamic product feeds to automatically pull in wine products (vintage, varietal, etc.) from Commerce7.Design a newsletter / email (drag-and-drop editor)2:112:40Klaviyo
Syncing customer profiles and custom propertiesShows how customer data from Commerce7, including club membership, loyalty tiers, and tags, appears within a Klaviyo profile, including predictive analytics and activity logs.Tag & manage subscribers6:012:35Klaviyo
Creating segments with Commerce7 dataDemonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.Segment the list8:362:57Klaviyo
Building a pickup reminder automation flowA step-by-step walkthrough of building a custom flow in Klaviyo triggered by a 'Placed Order' event where the delivery method is 'pickup', including wait steps and conditional filters.Build a welcome / drip automation
May 2025 · 93.3K viewsMax Sturtevant
Max Sturtevant4:533:49Klaviyo
Create and customize a Klaviyo signup formDemonstrates how to select a form template, adjust the background and behavior settings (like 30-second delay or exit intent), and configure mobile vs. desktop targeting.Add an opt-in popup8:541:41Klaviyo
Setting up a Welcome Series flowShows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.Build a welcome / drip automation10:372:14Klaviyo
Designing emails in Klaviyo's editorWalks through using the drag-and-drop editor to replace images, add product sections, and integrate social links into a template.Design a newsletter / email (drag-and-drop editor)
Dec 2024 · 77.4K viewsMax Sturtevant
Max Sturtevant52:2918:01Klaviyo
Build a mobile opt-in popup in KlaviyoA step-by-step walkthrough of creating a mobile-only signup form in Klaviyo, including editing blocks, setting up multi-step email/SMS capture, and configuring targeting behaviors like time delay.Add an opt-in popup1:10:304:42Klaviyo
Design a desktop signup form in KlaviyoDemonstrates how to clone a mobile form for desktop use, adjust image placement (Right image vs. Left image), and hide the close button to force user decision-making.Add an opt-in popup3:36:500:47Klaviyo
Set up A/B tests in Klaviyo flowsDemonstrates the 'conditional split' method for A/B testing flow emails to compare performance metrics directly in the flow builder.A/B test a campaign
Dec 2024 · 32.9K views
EmailTooltester
EmailTooltester2:351:29Klaviyo
Managing contacts and segments in KlaviyoThe video demonstrates how to navigate the contacts tab, manage custom fields, and create segments based on engagement and opt-in status.Tag & manage subscribers4:021:47Klaviyo
Setting up a Welcome FlowA step-by-step walkthrough of selecting a pre-built welcome flow template and customizing the automation triggers for new subscribers.Build a welcome / drip automation5:471:43Klaviyo
Configuring Abandoned Cart AutomationsShows how to use Klaviyo's pre-built abandoned cart options to automatically follow up with customers who leave items in their cart.Set up an abandoned-cart flow (ecommerce)8:112:17Klaviyo
Creating and sending an email campaignDemonstrates the process of setting up a newsletter campaign, including subject line configuration, template selection, and using the drag-and-drop editor.Send a broadcast campaign
Aug 2024 · 57.3K viewsEmiel Dingemans from Magicianly | Email Marketing
Emiel Dingemans from Magicianly | Email Marketing6:061:16Klaviyo
Klaviyo Account Creation and Shopify IntegrationWalkthrough of signing up for a Klaviyo account, selecting business type, and connecting a Shopify store URL.Import / migrate contacts7:221:22Klaviyo
Setting up a Main Subscriber ListDemonstration of creating a newsletter list and choosing between single and double opt-in settings.Tag & manage subscribers8:443:57Klaviyo
Setting up a Dedicated Sending Domain and DMARCStep-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.Authenticate sending domain (SPF/DKIM/DMARC)
Feb 2025 · 3.7K viewsKlaviyo
Klaviyo0:400:30Klaviyo
View unified customer profiles in KlaviyoThe video demonstrates the Klaviyo unified profile interface, showing a 360-degree view of customer data including order history, browsing behavior, and preferences.Tag & manage subscribers1:100:30Klaviyo
Create automation flows with generative AIA brief look at using generative AI prompts within Klaviyo to instantly create new automation flows and draft SMS or email content.Build a welcome / drip automationKlaviyo Alternatives
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Klaviyo Use cases
Build a welcome / drip automationAutomate a sequence that nurtures new subscribers from signup onward.7 tools · 13 tutorialsDesign a newsletter / email (drag-and-drop editor)Build branded emails visually with drag-and-drop content blocks.11 tools · 12 tutorialsSegment the listGroup subscribers by behavior, tags, or attributes for targeted sends.5 tools · 9 tutorialsSend a broadcast campaignCompose, schedule, and send a one-off email to your list or a segment.7 tools · 7 tutorialsCreate an email signup / subscription formDesign and embed signup forms to grow your list anywhere.6 tools · 7 tutorialsAdd an opt-in popupCapture subscribers with timed, exit-intent, or targeted signup popups on your site.5 tools · 7 tutorialsAuthenticate sending domain (SPF/DKIM/DMARC)Set up SPF, DKIM, and DMARC so your emails land in the inbox, not spam.7 tools · 6 tutorialsTag & manage subscribersApply tags and tidy your list to keep segmentation accurate.7 tools · 6 tutorialsTrack opens / clicks / revenue (reporting)Measure opens, clicks, and revenue to see what's working.6 tools · 6 tutorialsA/B test a campaignCompare subject lines, offers, or content to find the version that converts best.1 tool · 5 tutorialsIntegrate with Shopify / store / CRM / other appsSync customer and order data between your store, CRM, and email tool.6 tools · 5 tutorialsSet up an abandoned-cart flow (ecommerce)Recover lost sales with automated reminders featuring left-behind products.3 tools · 5 tutorialsTrigger emails from behavior / eventsSend automated emails based on what subscribers actually do.4 tools · 5 tutorialsImprove deliverability / avoid spamKeep emails out of spam with authentication, list hygiene, and clean content.4 tools · 3 tutorialsSet up a post-purchase / win-back flowAutomate follow-ups that re-engage buyers and win back lapsed customers.3 tools · 3 tutorialsDeliverability & setupConfigure your account and sending settings for reliable delivery.4 tools · 1 tutorialImport / migrate contactsBring existing contacts in via CSV upload and field mapping.7 tools · 1 tutorial
What is Klaviyo?
Klaviyo is an autonomous customer relationship management (CRM) and marketing platform designed specifically for ecommerce brands. Unlike generic email tools, Klaviyo unifies data from your storefront to trigger personalized experiences across email, SMS, and WhatsApp. It is widely used by Shopify and WooCommerce merchants to automate the customer journey using predictive analytics and AI-driven agents.
Real-World Klaviyo Use-Cases
Based on our analysis of 101 demo clips, users prioritize automation and list growth. Here is how people actually use the platform:
- Automated Flows: The most demonstrated task is building welcome and drip sequences (13 clips), followed by abandoned cart recovery (5 clips) and post-purchase win-back flows. These automations trigger based on specific behavioral events like "Placed Order" or "Active on Site."
- Campaign Design: Users frequently utilize the drag-and-drop editor (12 clips) to build branded newsletters and one-off broadcast campaigns.
- Advanced Segmentation: A core strength of Klaviyo is grouping subscribers by behavior or attributes (9 clips). This allows for hyper-targeted sends rather than generic list blasts.
- List Growth: Creating sign-up forms and opt-in popups (14 clips combined) is a primary focus for capturing new leads directly on-site.
- Technical Setup: Real tutorials often cover domain authentication (SPF/DKIM/DMARC) to ensure high deliverability and avoid spam folders.
How to Get Started with Klaviyo
A typical workflow begins by integrating Klaviyo with your ecommerce store (e.g., Shopify). Once synced, your first priority should be setting up a Welcome Series flow to nurture new subscribers. You can then use the drag-and-drop builder to create your first newsletter. For those concerned about technical hurdles, our clips show that setting up a dedicated sending domain (using a 'send' subdomain) is a critical early step for inbox placement.
Expert Tips and Common Pitfalls
- Optimize Timing: Don't wait a full day to send a welcome email; tutorials suggest a 10-minute delay for the best engagement.
- Smart Sending: Always disable 'Smart Sending' for transactional or high-priority flows (like post-purchase updates) to ensure they aren't skipped because a user recently received a different marketing email.
- List Hygiene: Use an 'Unengaged 120 days' segment to clean your list regularly. Before suppressing these users, try a 'Sunset Flow' to win them back.
- Image Handling: Large images slow down load times. Compress your files (e.g., from 1.7MB to under 400KB) to protect your deliverability score.
- Compliance: If you are targeting EU visitors, ensure your signup forms include a GDPR-compliant consent checkbox.
Klaviyo Alternatives
If Klaviyo’s pricing or learning curve feels too steep, there are several comparable tools in our database. Kit and Mailchimp are popular alternatives with significant demo support. For those seeking simpler interfaces or different pricing models, Beehiiv, Brevo, and MailerLite are frequently demonstrated for newsletter-heavy or budget-conscious strategies.
Frequently asked questions
What does Klaviyo actually do?
Klaviyo is an AI-first CRM that unifies your ecommerce data to automate personalized marketing. It tracks customer behavior—like what they view or buy—to trigger targeted emails, SMS, and mobile push notifications that drive revenue.
How to use Klaviyo for beginners?
Beginners should start by integrating their store (like Shopify) and setting up a basic Welcome Series flow. Use the drag-and-drop editor for newsletters and follow our demo clips on domain authentication to ensure your emails reach the inbox.
Is Klaviyo free or paid?
Klaviyo offers a free tier for small contact lists, but pricing scales as your subscriber count grows. It is generally considered a premium, higher-priced option compared to tools like MailerLite or Brevo due to its advanced automation features.
How to use Klaviyo in Shopify?
Klaviyo integrates natively with Shopify, syncing customer data and order history automatically. You can use this data to trigger 'Abandoned Cart' flows or 'Post-Purchase' sequences without needing custom coding or third-party apps.
Is Klaviyo easy to learn?
While the drag-and-drop tools are intuitive, Klaviyo has a learning curve due to its deep data capabilities. Our tutorials show that mastering complex segments and predictive analytics takes time, but basic campaigns can be set up quickly.
Is Klaviyo trustworthy?
Yes, Klaviyo is a legitimate, publicly traded company (NYSE: KVYO) used by over 175,000 brands. It is considered an industry standard for ecommerce marketing automation and data-driven growth.