Creating and Scheduling Campaigns in Klaviyo

Business Solution·Oct 2025

Demo summary

Demonstrates the workflow for setting up one-off email and SMS campaigns, including audience selection, AI subject line assistance, and advanced scheduling options like Smart Send Time.

Step-by-step

Choose a communication channel and name the campaign.
Select up to 15 lists or segments to include as recipients.
Exclude specific lists or segments to refine targeting.
Use the visual editor to pull brand settings like fonts and logos from the brand library.
Preview the message as a specific profile to check personalization.
Send a test email or SMS to a physical device.
Select a delivery method: Fixed, Gradual, or Smart Send Time.
Choose between a specific time zone or each recipient's local time zone.

Options

Use the AI subject line assistant for copy suggestions.
Enable 'Determine recipients at send time' to snapshot lists right before delivery.
Override 'Smart Sending' for time-sensitive messages to bypass cooldown windows.
Adjust mobile optimization settings for tighter control on small screens.

Watch out for

Smart Send Time requires meeting specific data requirements before it can be used.
Local time zone sending has limitations if you are also performing A/B testing.
If 'Determine recipients at send time' is off, Klaviyo snapshots the list at the moment you click schedule.

Tips

Use the brand library to ensure new templates automatically carry your fonts, colors, and logos.
Keep 'Smart Sending' on by default to avoid subscriber fatigue and protect inbox reputation.
Use the AI subject line assistant to spark ideas that align with the specific goal of the send.

Highlights

“the workflow is built to help you plan, target, create, schedule, and measure those sends in one place”

All demos from “Klaviyo Review & Full Demo 2025: The Ultimate Product Tour”

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Watch “Klaviyo Review & Full Demo 2025: The Ultimate Product Tour” →

Send a broadcast campaign

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1:102:23Creating and Scheduling Campaigns in KlaviyoCurrentDemonstrates the workflow for setting up one-off email and SMS campaigns, including audience selection, AI subject line assistance, and advanced scheduling options like Smart Send Time.Business Solution
8:112:17Creating and sending an email campaignDemonstrates the process of setting up a newsletter campaign, including subject line configuration, template selection, and using the drag-and-drop editor.EmailTooltester
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1:57:472:53Creating and Scheduling an Email CampaignThe process of starting a new campaign, selecting recipients, and navigating to the drag-and-drop editor.Emiel Dingemans from Magicianly | Email Marketing