Klaviyo: Analyze campaign performance and A/B testing
Klaviyo
Demo summary
Shows how to review analytics for open rates and click rates, and how to set up A/B tests for subject lines.
Step-by-step
- Save successful designs as templates for future reuse
- Navigate to analytics and reporting after sending a campaign
- Monitor open rates, click rates, unsubscribe rates, and spam rates
- Set up an A/B test for a single variable such as subject line or send time
- Configure Klaviyo to automatically select the winning variation
Options
- A/B test subject lines
- A/B test send times
Watch out for
- Keep unsubscribe and spam rates under 0.5% to avoid deliverability issues
- Do not buy email lists
- Do not send every campaign to your entire list
- Do not ignore mobile formatting
Tips
- Aim for a 20-30% open rate for cold lists and 40%+ for engaged segments
- Target a click rate between 2% and 5%
- Only A/B test one variable at a time to ensure clear results
Highlights
“A few mistakes will kill your results fast.”
All demos from “How to Setup Klaviyo Email Marketing Tutorial for Beginners | Uk Desi Vlogger”
- 1:181:10Authenticate sending domain in KlaviyoThe video demonstrates how to access sending domain settings, generate SPF, DKIM, and CNAME records, and verify them within your domain provider.Klaviyo· Authenticate sending domain (SPF/DKIM/DMARC)
- 2:590:51Create a signup form and list in KlaviyoShows how to create a 'newsletter subscribers' list and build a corresponding signup popup with exit-intent triggers and GDPR compliance.Klaviyo· Add an opt-in popup
- 4:211:26Setting up automated flows in KlaviyoDemonstrates building welcome, abandoned cart, and post-purchase flows using pre-built templates and adjusting timing and logic.Klaviyo· Build a welcome / drip automation
- 5:471:14Create and schedule an email campaignWalks through creating a campaign, selecting specific audience segments (like 'Engaged 30 days'), and using the drag-and-drop editor to design the email.Klaviyo· Send a broadcast campaign
- 7:240:41Analyze campaign performance and A/B testingCurrentShows how to review analytics for open rates and click rates, and how to set up A/B tests for subject lines.Klaviyo· Track opens / clicks / revenue (reporting)
- Watch “How to Setup Klaviyo Email Marketing Tutorial for Beginners | Uk Desi Vlogger” →
Track opens / clicks / revenue (reporting)
4:01:350:57Exporting Klaviyo analytics for AI analysisDemonstrates how to export campaign and flow analytics as CSV files from Klaviyo to be used for external data analysis.Emiel Dingemans from Magicianly | Email Marketing- 7:240:41Analyze campaign performance and A/B testingCurrentShows how to review analytics for open rates and click rates, and how to set up A/B tests for subject lines.Uk Desi Vlogger
0:431:00Navigating the Klaviyo Home DashboardShows how to customize the home dashboard based on specific metrics like 'placed order' and adjust time ranges to view sales performance.Adam Rehm- 7:200:57Analyzing event metrics and custom dashboardsDemonstrates how to view specific event data like 'Add to Cart' and 'Placed Order' within the analytics tab and how to add cards to the overview dashboard.Adam Rehm
4:011:40Verifying Event Tracking and MetricsA walkthrough of the Klaviyo analytics dashboard to verify that events like 'Active on Site' and 'Added to Cart' are firing correctly from the integrated store.Derek Stroh
2:350:30Analyze customer data with RFM and funnel dashboardsThe demo shows the marketing analytics interface, specifically highlighting RFM analysis for loyalty tracking and conversion funnel dashboards.Klaviyo