demobook

Klaviyo: Setting up a Dedicated Sending Domain and DMARC

KlaviyoTry it →Watch full video →Emiel Dingemans from Magicianly | Email MarketingEmiel Dingemans from Magicianly | Email Marketing·

Demo summary

Step-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.

Step-by-step

  1. Go to Settings, select the Email tab, and click Domains.
  2. Click Add under Branded Sending Domain.
  3. Enter your root domain and set the sending subdomain (default is 'send').
  4. Select your DNS provider (e.g., Google Domains, GoDaddy) and click Next.
  5. Log into your DNS provider and add the four provided NS records using 'send' as the host.
  6. Add the provided TXT record using '@' as the host.
  7. Return to Klaviyo, check the acknowledgment box regarding engagement limiting, and click Activate.
  8. Add a DMARC TXT record to your DNS with the host '_dmarc'.

Options

  • Change the default 'send' subdomain to a custom value
  • Use a DMARC record generator to create a custom policy string

Watch out for

  • A dedicated sending domain and DMARC record are mandatory for 2024 Google sender requirements.
  • Verification can take a few moments to move from 'In progress' to 'Active'.

Tips

  • Keep the sending subdomain as 'send' (e.g., send.yourdomain.com).
  • Start with a DMARC policy of 'none' (reporting mode) when first setting it up.
  • Use a separate inbox specifically for receiving DMARC aggregate and forensic reports.

Highlights

“there's an easy way to create a Demar records for yourself”

All demos from “Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce)”

  1. 6:061:16Klaviyo Account Creation and Shopify IntegrationWalkthrough of signing up for a Klaviyo account, selecting business type, and connecting a Shopify store URL.KlaviyoImport / migrate contacts
  2. 7:221:22Setting up a Main Subscriber ListDemonstration of creating a newsletter list and choosing between single and double opt-in settings.KlaviyoTag & manage subscribers
  3. 8:443:57Setting up a Dedicated Sending Domain and DMARCCurrentStep-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.KlaviyoAuthenticate sending domain (SPF/DKIM/DMARC)
  4. 12:412:04Configuring Smart Sending and Attribution SettingsAdjusting account-level settings for smart sending windows, conversion attribution, and UTM tracking parameters.KlaviyoDeliverability & setup
  5. 14:451:55Setting up the Klaviyo Brand LibraryUploading logos, selecting brand colors, and importing Google Fonts for consistent email styling.KlaviyoDesign a newsletter / email (drag-and-drop editor)
  6. 19:177:25Creating and Targeting a Popup Signup FormBuilding a popup form from a template and configuring advanced targeting rules like exit-intent, scroll depth, and URL exclusions.KlaviyoAdd an opt-in popup
  7. 26:428:36Designing a High-Converting Signup FormUsing the form editor to customize headlines, input fields, CTA buttons, and success pages while removing friction elements like the 'X' close button.KlaviyoCreate an email signup / subscription form
  8. 37:101:58Setting up a Signup Form TeaserDemonstrating how to create a persistent 'teaser' tab that allows users to reopen the signup form after closing it.KlaviyoCreate an email signup / subscription form
  9. 39:083:37Optimizing Signup Forms for MobileCloning a desktop form and adjusting button sizes, font sizes, and input field heights specifically for mobile users.KlaviyoCreate an email signup / subscription form
  10. 48:081:31Adding a 'Micro-Yes' Step to Signup FormsDemonstrating how to add an initial commitment step to a form to increase overall conversion rates.KlaviyoA/B test a campaign
  11. 56:119:34Klaviyo Flow Builder BasicsAn overview of the flow interface, including selecting triggers (Added to List, Placed Order), adding profile filters, and using conditional splits.KlaviyoBuild a welcome / drip automation
  12. 1:05:4510:54Building a Multi-Step Welcome Series FlowConstructing a 7-email welcome sequence with specific time delays and content angles like brand story, bestsellers, and social proof.KlaviyoBuild a welcome / drip automation
  13. 1:19:135:28Setting up a Site Abandonment FlowCreating a flow triggered by 'Active on Site' to target visitors who browse the home page but don't view specific products.KlaviyoTrigger emails from behavior / events
  14. 1:24:414:06Building a Browse Abandonment FlowConfiguring a flow triggered by 'Viewed Product' with filters to exclude those who have already added items to their cart.KlaviyoTrigger emails from behavior / events
  15. 1:28:477:56Creating an Abandoned Cart FlowSetting up a flow triggered by 'Added to Cart' and explaining the difference between cart abandonment and checkout abandonment.KlaviyoSet up an abandoned-cart flow (ecommerce)
  16. 1:38:5311:12Building a Post-Purchase Customer Thank You FlowDesigning a flow triggered by 'Placed Order' that uses conditional splits to distinguish between first-time and returning buyers.KlaviyoSet up a post-purchase / win-back flow
  17. 1:53:203:16Creating a Sunset Flow for Unengaged SubscribersSetting up an automation to re-engage or suppress subscribers who haven't opened emails in a long period to protect sender reputation.KlaviyoImprove deliverability / avoid spam
  18. 1:57:472:53Creating and Scheduling an Email CampaignThe process of starting a new campaign, selecting recipients, and navigating to the drag-and-drop editor.KlaviyoSend a broadcast campaign
  19. 2:34:4411:34Importing Custom Designs into KlaviyoDemonstration of taking sliced images from Figma, compressing them, and assembling them into a responsive email within the Klaviyo editor.KlaviyoDesign a newsletter / email (drag-and-drop editor)
  20. 2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.KlaviyoSegment the list
  21. 3:05:320:33Bulk Suppressing Unengaged ProfilesShowing the shortcut in Klaviyo to suppress all current members of a segment to clean the email list.KlaviyoTag & manage subscribers
  22. 3:22:321:32A/B Testing Campaign Send TimesSetting up a send-time split test to determine which hour generates the highest 'Placed Order' rate.KlaviyoA/B test a campaign
  23. Watch “Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce)” →

Authenticate sending domain (SPF/DKIM/DMARC)

  1. 1:181:10Authenticate sending domain in KlaviyoThe video demonstrates how to access sending domain settings, generate SPF, DKIM, and CNAME records, and verify them within your domain provider.Uk Desi Vlogger
  2. 3:42:461:02Setting up a branded sending domain in KlaviyoShows where to find the domain settings in Klaviyo to add a branded sending domain and update DNS records for better deliverability.Emiel Dingemans from Magicianly | Email Marketing
  3. 5:260:33Setting up a branded sending domainWalks through the settings menu to locate the domain authentication section for SPF, DKIM, and DMARC records.Adam Rehm
  4. 0:572:50Set up sending domains and DMARC in KlaviyoThe creator demonstrates how to add a sending domain in Klaviyo settings and manually add NS and TXT records (including DMARC) to a DNS provider like Squarespace.Walshy Mails | Sunlo Consulting
  5. 5:561:04Setting up a Branded Sending DomainShows the step-by-step process in Klaviyo settings to connect a dedicated sending domain to improve deliverability.Derek Stroh
  6. 8:443:57Setting up a Dedicated Sending Domain and DMARCCurrentStep-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.Emiel Dingemans from Magicianly | Email Marketing
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