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Setting up a Welcome Flow in Klaviyo

KlaviyoTry it →Watch full video →Max SturtevantMax Sturtevant·

Demo summary

Demonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.

Step-by-step

  1. Select Create Flow and choose to build from scratch
  2. Select List as the trigger for the flow
  3. Choose the specific list that subscribers are added to via your form
  4. Drag and drop an Email component into the flow
  5. Add a Time Delay component after the first email
  6. Set the wait duration before adding a second email to the sequence

Options

  • Enable or disable Smart Sending to prevent over-emailing profiles who recently received other communications

Watch out for

  • You must have a list already created to trigger the flow when someone is added

Tips

  • Use a time delay between emails to space out your communication strategy
  • Ensure Smart Sending is considered if you are worried about users receiving too many emails at once

All demos from “Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP)”

  1. 3:113:05Setting up a Welcome Flow in KlaviyoCurrentDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.KlaviyoBuild a welcome / drip automation
  2. 11:042:38Designing Emails in Klaviyo EditorShows the process of uploading designs from Figma, using the drag-and-drop editor, and creating text-based native emails.KlaviyoDesign a newsletter / email (drag-and-drop editor)
  3. 18:434:51Setting up Browse Abandonment FlowWalks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.KlaviyoTrigger emails from behavior / events
  4. 29:253:01Configuring Abandoned Cart TriggersDemonstrates how to use the 'Started Checkout' event and dynamic product blocks to show items left in the cart.KlaviyoSet up an abandoned-cart flow (ecommerce)
  5. 36:322:57Building Post-Purchase Upsell FlowsShows how to trigger a flow based on 'Placed Order' and use conditional splits to differentiate between first-time and repeat buyers.KlaviyoSet up a post-purchase / win-back flow
  6. 43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).KlaviyoSegment the list
  7. Watch “Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP)” →

Build a welcome / drip automation

  1. 1:09:243:37Building a multi-step Welcome Flow in KlaviyoThe creator builds a welcome automation from a template, adding conditional splits for non-buyers and setting specific time delays for a front-loaded sequence.Emiel Dingemans from Magicianly | Email Marketing
  2. 4:211:26Setting up automated flows in KlaviyoDemonstrates building welcome, abandoned cart, and post-purchase flows using pre-built templates and adjusting timing and logic.Uk Desi Vlogger
  3. 21:071:06Setting up Flows from TemplatesDemonstrates how to use Klaviyo's flow library to quickly build a Welcome Series and Browse Abandonment automation using pre-configured triggers.Derek Stroh
  4. 15:052:08Set up an automated welcome series flowShows how to build a welcome flow triggered by a list subscription, including adding filters (placed order zero times) and configuring time delays between emails.Walshy Mails | Sunlo Consulting
  5. 3:113:05Setting up a Welcome Flow in KlaviyoCurrentDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Max Sturtevant
  6. 3:332:00Building Automated Marketing FlowsShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Business Solution
  7. 8:362:57Building a pickup reminder automation flowA step-by-step walkthrough of building a custom flow in Klaviyo triggered by a 'Placed Order' event where the delivery method is 'pickup', including wait steps and conditional filters.Digimatic
  8. 2:440:14Regional paths in automation flowsDemonstrates using conditional splits and entry triggers based on Shopify Markets data to route customers through localized automation paths.Klaviyo
  9. 8:541:41Setting up a Welcome Series flowShows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.Max Sturtevant
  10. 4:021:47Setting up a Welcome FlowA step-by-step walkthrough of selecting a pre-built welcome flow template and customizing the automation triggers for new subscribers.EmailTooltester
  11. 56:119:34Klaviyo Flow Builder BasicsAn overview of the flow interface, including selecting triggers (Added to List, Placed Order), adding profile filters, and using conditional splits.Emiel Dingemans from Magicianly | Email Marketing
  12. 1:05:4510:54Building a Multi-Step Welcome Series FlowConstructing a 7-email welcome sequence with specific time delays and content angles like brand story, bestsellers, and social proof.Emiel Dingemans from Magicianly | Email Marketing
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