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Klaviyo: Set up an automated welcome series flow

KlaviyoTry it →Watch full video →Walshy Mails | Sunlo Consulting Walshy Mails | Sunlo Consulting ·

Demo summary

Shows how to build a welcome flow triggered by a list subscription, including adding filters (placed order zero times) and configuring time delays between emails.

Step-by-step

  1. Navigate to the Flows section in Klaviyo
  2. Set the trigger to 'Newsletter' so profiles are added when they join the list
  3. Add a flow filter for 'Placed Order zero times since starting this flow'
  4. Configure the first email with a subject line, preview text, and template
  5. Drag a 'Time Delay' component from the left sidebar and set it to 1 day
  6. Add subsequent emails and SMS messages separated by 1-day delays
  7. Click 'Review and turn on' to set the flow live

Options

  • Add SMS messages to the drip sequence
  • Check the analytics dashboard deliverability score to gauge if the frequency is too high

Watch out for

  • Ensure the content is different inside every single email in the welcome series

Tips

  • Use a 1-day wait delay to stay top of mind without being too spammy
  • Avoid waiting 3 days between emails as subscribers may forget who you are
  • Aim for a deliverability score over 80 on your reports

Highlights

“how you add time delays is literally just over here on the left, add time delay”

All demos from “Beginner’s Guide to Klaviyo Email Marketing (Full 2026 Setup)”

  1. 0:572:50Set up sending domains and DMARC in KlaviyoThe creator demonstrates how to add a sending domain in Klaviyo settings and manually add NS and TXT records (including DMARC) to a DNS provider like Squarespace.KlaviyoAuthenticate sending domain (SPF/DKIM/DMARC)
  2. 4:262:58Create a newsletter pop-up from scratchA step-by-step walkthrough of building a pop-up form in Klaviyo, including teaser settings, logo customization, button styling, and success page configuration.KlaviyoAdd an opt-in popup
  3. 8:162:24Design an email campaign using images and text blocksThe creator shows how to import design assets from Figma into Klaviyo's drag-and-drop editor, alternating between image slices and text blocks for better deliverability.KlaviyoDesign a newsletter / email (drag-and-drop editor)
  4. 10:401:30Schedule and send a Klaviyo campaignDemonstrates the campaign sending workflow, including selecting recipients, enabling smart sending, writing subject lines, and scheduling the send time.KlaviyoSend a broadcast campaign
  5. 15:052:08Set up an automated welcome series flowCurrentShows how to build a welcome flow triggered by a list subscription, including adding filters (placed order zero times) and configuring time delays between emails.KlaviyoBuild a welcome / drip automation
  6. Watch “Beginner’s Guide to Klaviyo Email Marketing (Full 2026 Setup)” →

Build a welcome / drip automation

  1. 1:09:243:37Building a multi-step Welcome Flow in KlaviyoThe creator builds a welcome automation from a template, adding conditional splits for non-buyers and setting specific time delays for a front-loaded sequence.Emiel Dingemans from Magicianly | Email Marketing
  2. 4:211:26Setting up automated flows in KlaviyoDemonstrates building welcome, abandoned cart, and post-purchase flows using pre-built templates and adjusting timing and logic.Uk Desi Vlogger
  3. 21:071:06Setting up Flows from TemplatesDemonstrates how to use Klaviyo's flow library to quickly build a Welcome Series and Browse Abandonment automation using pre-configured triggers.Derek Stroh
  4. 15:052:08Set up an automated welcome series flowCurrentShows how to build a welcome flow triggered by a list subscription, including adding filters (placed order zero times) and configuring time delays between emails.Walshy Mails | Sunlo Consulting
  5. 3:113:05Setting up a Welcome Flow in KlaviyoDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Max Sturtevant
  6. 3:332:00Building Automated Marketing FlowsShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Business Solution
  7. 8:362:57Building a pickup reminder automation flowA step-by-step walkthrough of building a custom flow in Klaviyo triggered by a 'Placed Order' event where the delivery method is 'pickup', including wait steps and conditional filters.Digimatic
  8. 2:440:14Regional paths in automation flowsDemonstrates using conditional splits and entry triggers based on Shopify Markets data to route customers through localized automation paths.Klaviyo
  9. 8:541:41Setting up a Welcome Series flowShows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.Max Sturtevant
  10. 4:021:47Setting up a Welcome FlowA step-by-step walkthrough of selecting a pre-built welcome flow template and customizing the automation triggers for new subscribers.EmailTooltester
  11. 56:119:34Klaviyo Flow Builder BasicsAn overview of the flow interface, including selecting triggers (Added to List, Placed Order), adding profile filters, and using conditional splits.Emiel Dingemans from Magicianly | Email Marketing
  12. 1:05:4510:54Building a Multi-Step Welcome Series FlowConstructing a 7-email welcome sequence with specific time delays and content angles like brand story, bestsellers, and social proof.Emiel Dingemans from Magicianly | Email Marketing
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