Klaviyo: Setting Up Dynamic Product Feeds

Business Solution·Oct 2025

Demo summary

Demonstrates how to pull product catalog data into emails using rule-based logic for personalized recommendations based on browsing and purchase history.

Step-by-step

Navigate to Product Feeds in Klaviyo
Select between Classic sorting or Personalized sorting logic
Set a fallback option, such as Best Sellers, for users with no history
Apply filters to include or exclude specific categories, price ranges, or inventory levels
Configure exclusions to hide out-of-stock items or items already purchased
Add a Product Block to your email template and select the dynamic feed
Adjust display controls to set the number of items and visible details like star ratings

Options

Use 'Recently Viewed' logic based on frequency and recency of views
Base suggestions on 'Added to Cart' activity
Toggle display of original prices for sale items
Preview feeds with real catalog items using Klaviyo Reviews integration

Watch out for

Personalized options only look back 90 days for browsing and cart activity
Viewed item logic requires tracking to be in place and only works for cookied users
Feeds draw items at the product level rather than individual variants
Brand new feeds may look generic until the model retrains after a few days

Tips

Use a fallback like Best Sellers for people with little or no history
Exclude the exact item that triggered the specific message to avoid redundancy
Be aware that filters evaluate at the variant level while blocks render at the product level, which can cause occasional price mismatches

Highlights

“you can drop genuinely relevant items into emails without handcurating every send”

All demos from “Klaviyo Review & Full Demo 2025: The Ultimate Product Tour”

1:102:23Creating and Scheduling Campaigns in KlaviyoDemonstrates the workflow for setting up one-off email and SMS campaigns, including audience selection, AI subject line assistance, and advanced scheduling options like Smart Send Time.Klaviyo· Send a broadcast campaign
3:332:00Building Automated Marketing FlowsShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Klaviyo· Build a welcome / drip automation
5:332:01Designing Email Templates with Drag-and-DropWalks through the visual editor using sections and blocks, highlighting universal content for brand consistency and dynamic tables for personalized data rendering.Klaviyo· Design a newsletter / email (drag-and-drop editor)
7:342:09Setting Up Dynamic Product FeedsCurrentDemonstrates how to pull product catalog data into emails using rule-based logic for personalized recommendations based on browsing and purchase history.Klaviyo· Integrate with Shopify / store / CRM / other apps
9:432:23Building and Targeting Signup FormsShows the creation of popups, flyouts, and embedded forms, including multi-step collection, mobile optimization, and behavioral triggers like exit intent.Klaviyo· Create an email signup / subscription form
12:062:21Advanced Audience SegmentationDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.Klaviyo· Segment the list
14:273:10Managing Customer Data and Identity ResolutionExplores the B2C CRM and CDP features, showing how profiles are unified, data is transformed without code, and how to monitor data quality across integrations.Klaviyo· Tag & manage subscribers
Watch “Klaviyo Review & Full Demo 2025: The Ultimate Product Tour” →

Integrate with Shopify / store / CRM / other apps

2:441:10Configure Shopify Integration in KlaviyoThe demo shows how to navigate to Klaviyo integrations, select the Shopify app, and enable critical tracking settings like 'viewed product' and behavioral events.Derek Stroh
25:000:42Creating Dynamic Product FeedsShows how to create product feeds in Klaviyo based on Shopify categories to display bestsellers or recently viewed items in emails.Derek Stroh
0:372:11Connect Klaviyo to Shopify and sync subscribersShows how to find the Shopify app in the Klaviyo integration directory, enter the store URL, and configure sync settings for email and SMS subscribers.Klaviyo
7:342:09Setting Up Dynamic Product FeedsCurrentDemonstrates how to pull product catalog data into emails using rule-based logic for personalized recommendations based on browsing and purchase history.Business Solution
3:310:27Add dynamic product feeds to emailsShows how to drag a product block into an email and set it to 'dynamic' to automatically recommend products to recipients based on store data.Klaviyo