Mailchimp: Tutorials, Prompts, Use cases
Mailchimp
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Freemium · from $13/moas of Jun 2026 ↗AI-powered email and SMS marketing platform for growing businesses.
Mailchimp provides an intuitive marketing platform that leverages real-time behavioral data and AI to drive customer conversion. It enables businesses to automate personalized campaigns across email, SMS, and social media while providing deep audience insights.
Features
- Automated email and SMS marketing
- AI-powered content creation tools
- Real-time audience behavior tracking
- Advanced reporting and analytics
- Over 300 third-party integrations
- Lead generation and landing pages
- Predictive segmentation and targeting
- Transactional email API
Mailchimp Tutorials
63 demos
Jan 2026 · 37.6K views
Kevin Stratvert
Kevin Stratvert1:315:03Mailchimp
Create a lead-capture landing page in MailchimpThe video demonstrates how to select a landing page template, use the drag-and-drop editor to change background images and text, add form fields like 'First Name', and publish the page.Build a lead-capture landing page
6:343:25Mailchimp
Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Design a newsletter / email (drag-and-drop editor)10:230:46Mailchimp
Authenticate your sending domain in MailchimpShows the navigation to account settings and the domain section to start the authentication process to improve deliverability.Authenticate sending domain (SPF/DKIM/DMARC)
Nov 2025 · 238 views
BizatWeb
BizatWeb3:192:49Mailchimp
Create a Mailchimp accountStep-by-step walkthrough of signing up for a free Mailchimp account, activating it via email, and completing the initial business profile setup.Deliverability & setup6:434:42Mailchimp
Configure audience settings and double opt-inHow to manage audience settings, rename lists, enable double opt-in for verification, and set default sender details.Audience & data11:328:01Mailchimp
Design an email template in MailchimpUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.Design a newsletter / email (drag-and-drop editor)
Nov 2025 · 2.8K views
Intuit Mailchimp
Intuit Mailchimp0:201:10Mailchimp
Tagging contacts from the contact tableDemonstrates how to select specific contacts or all contacts in the audience table and apply a new or existing tag.Tag & manage subscribers1:300:29Mailchimp
Removing tags from contactsShows two methods for removing tags: using the bulk action menu in the contact table and clicking the 'X' on a specific contact's profile page.Tag & manage subscribers1:591:01Mailchimp
Bulk tagging contacts via email listDemonstrates using the Bulk Tag feature to apply a tag to a list of email addresses pasted directly into Mailchimp.Tag & manage subscribers3:000:14Mailchimp
Creating tags and viewing tagged contactsShows how to use the Tags management page to create a new tag from scratch and view all contacts associated with a specific tag.Tag & manage subscribers
Aug 2025 · 594 views
How To with Alex
How To with Alex0:511:28Mailchimp
Insert first name merge tags in MailchimpThe video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.Design a newsletter / email (drag-and-drop editor)2:190:30Mailchimp
Preview and test merge tagsShows how to use the preview mode and 'send a test email' feature to verify that merge tag placeholders are correctly positioned before sending.Send a broadcast campaign
Aug 2025 · 668 viewsHow To with Alex
How To with Alex0:241:51Mailchimp
Create custom groups in MailchimpThe video demonstrates navigating to the Audience section, selecting Groups, and creating a new group category with radio button options for subscriber organization.Tag & manage subscribers2:150:42Mailchimp
Add contacts to Mailchimp groupsShows how to select specific contacts from the audience list and assign them to a newly created group category.Tag & manage subscribers
Dec 2025 · 894 views
Just Kristers
Just Kristers0:301:35Mailchimp
Setting up a Mailchimp Welcome AutomationThe video demonstrates navigating to the Automations tab and selecting a pre-made welcome email automation trigger for new signups.Build a welcome / drip automation2:031:23Mailchimp
Customizing the Welcome Email ContentThe creator shows how to use the drag-and-drop editor to personalize the welcome message and configure the sending schedule.Design a newsletter / email (drag-and-drop editor)
Jul 2025 · 3K views
Tech Express
Tech Express5:102:37Mailchimp
Importing contacts to MailchimpThe creator demonstrates how to manually add subscribers to a Mailchimp list by copying and pasting email addresses and names, then tagging them as members.Import / migrate contacts7:475:12Mailchimp
Designing an email campaign with MailchimpA walkthrough of the Mailchimp email builder, showing how to select a template, edit text using AI assistance, add logos, and insert GIFs.Design a newsletter / email (drag-and-drop editor)12:591:00Mailchimp
Sending a test email in MailchimpThe video shows how to send a test email to verify the design and layout before launching a full campaign.Send a broadcast campaign
Aug 2025 · 1.5K viewsHow To with Alex
How To with Alex0:391:11Mailchimp
Navigating the Mailchimp Campaign EditorThe video demonstrates navigating to the campaigns section and selecting a sample template to begin the editing process using Mailchimp's visual editor.Design a newsletter / email (drag-and-drop editor)1:500:52Mailchimp
Selecting Bulk Recipients in MailchimpShows the process of choosing recipients for a bulk email, including pasting addresses, selecting all subscribers, or using tags and segments.Send a broadcast campaign
Mar 2025 · 24.7K viewsIntuit Mailchimp
Intuit Mailchimp0:241:24Mailchimp
Connect Canva to MailchimpA step-by-step walkthrough of finding the Canva integration in the Mailchimp marketplace, authenticating the account, and allowing data permissions.Integrate with Shopify / store / CRM / other apps1:451:53Mailchimp
Add Canva designs to a Mailchimp emailShows how to open the email builder, drag an image block, and use the Canva tab within the Content Studio to sync and insert designs directly into a template.Design a newsletter / email (drag-and-drop editor)
Mar 2025 · 40.4K viewsIntuit Mailchimp
Intuit Mailchimp0:080:54Mailchimp
Select and change an email templateShows how to navigate the template library, filter by industry or style, and apply a basic layout to start a campaign.Use / customize email templates1:261:00Mailchimp
Add content blocks and imagesDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.Design a newsletter / email (drag-and-drop editor)2:241:29Mailchimp
Set up dynamic content based on tagsShows how to use visibility settings to display different images to different subscribers based on their tags (e.g., 'farmers market' vs 'experienced planter').Trigger emails from behavior / events
Oct 2024 · 5.2K viewsIntuit Mailchimp
Intuit Mailchimp2:151:47Mailchimp
Verify and Authenticate Sending DomainsStep-by-step guide on adding a domain, verifying it via email or DNS, and configuring DKIM and DMARC records within the Mailchimp Transactional interface.Authenticate sending domain (SPF/DKIM/DMARC)4:020:39Mailchimp
Generate API Keys for Transactional EmailHow to create and secure a new API key in the settings menu to connect your website or integration to Mailchimp Transactional.Set up transactional email (API / SMTP)4:541:15Mailchimp
Using Test Mode and Test API KeysDemonstrates how to create a Test API Key and toggle 'Test Mode' to simulate bounces and spam complaints without affecting account reputation.Set up transactional email (API / SMTP)
Dec 2024 · 128 views
Tutorials With Tobias
Tutorials With Tobias0:462:10Mailchimp
Integrate Mailchimp with ShopifyThe video demonstrates navigating to the Integrations menu in Mailchimp, selecting Shopify, and completing the installation and data sync via the Shopify App Store.Integrate with Shopify / store / CRM / other apps
Jun 2024 · 192.3K viewsKevin Stratvert
Kevin Stratvert2:363:04Mailchimp
Create a lead-capture landing page in MailchimpThe video demonstrates selecting a lead generation template, customizing the background image, editing headlines, and configuring the confirmation message in the landing page editor.Build a lead-capture landing page5:403:31Mailchimp
Design an email campaign with Mailchimp AI and editorShows how to use AI to generate subject lines, set a specific send time, and use the drag-and-drop editor to add logos, text, and images to an email campaign.Design a newsletter / email (drag-and-drop editor)9:111:42Mailchimp
Authenticate a custom domain in MailchimpWalks through the domain authentication process using the Entri integration to verify a custom domain for better deliverability.Authenticate sending domain (SPF/DKIM/DMARC)10:532:44Mailchimp
Set up a welcome automation with conditional logicDemonstrates building a multi-step automation journey that triggers on signup, includes a wait period, and uses an if/else branch based on email open behavior.Build a welcome / drip automation
Jul 2024 · 417 views
Coacto | Salesforce Consulting
Coacto | Salesforce Consulting4:184:53Mailchimp
Setting up the Mailchimp for Salesforce Sync WizardA walkthrough of the integration wizard showing how to push Salesforce reports or campaigns to Mailchimp audiences and map data fields between the two platforms.Integrate with Shopify / store / CRM / other apps9:103:41Mailchimp
Viewing Mailchimp Campaign Analytics in SalesforceDemonstration of how Mailchimp campaign data, including opens and clicks, appears within Salesforce dashboards and on individual contact records.Track opens / clicks / revenue (reporting)33:092:21Mailchimp
Automated Unsubscribe SyncingShows how the integration automatically updates subscription statuses and opt-outs in Salesforce when a user unsubscribes from a Mailchimp email.Tag & manage subscribersMailchimp Alternatives
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Mailchimp Use cases
Design a newsletter / email (drag-and-drop editor)Build branded emails visually with drag-and-drop content blocks.11 tools · 12 tutorialsTag & manage subscribersApply tags and tidy your list to keep segmentation accurate.7 tools · 7 tutorialsSend a broadcast campaignCompose, schedule, and send a one-off email to your list or a segment.7 tools · 6 tutorialsIntegrate with Shopify / store / CRM / other appsSync customer and order data between your store, CRM, and email tool.6 tools · 6 tutorialsTrack opens / clicks / revenue (reporting)Measure opens, clicks, and revenue to see what's working.6 tools · 5 tutorialsBuild a lead-capture landing pageBuild a standalone page with a form that turns visitors into subscribers.6 tools · 4 tutorialsBuild a welcome / drip automationAutomate a sequence that nurtures new subscribers from signup onward.7 tools · 4 tutorialsUse / customize email templatesStart from templates and adapt them to your brand and layout.5 tools · 3 tutorialsAuthenticate sending domain (SPF/DKIM/DMARC)Set up SPF, DKIM, and DMARC so your emails land in the inbox, not spam.7 tools · 3 tutorialsSet up transactional email (API / SMTP)Send receipts and notifications from your app via API or SMTP.1 tool · 2 tutorialsTrigger emails from behavior / eventsSend automated emails based on what subscribers actually do.4 tools · 1 tutorialImprove deliverability / avoid spamKeep emails out of spam with authentication, list hygiene, and clean content.4 tools · 1 tutorialAudience & dataOrganize subscribers, manage custom fields, and keep your contact data clean.2 tools · 1 tutorialCreate a surveyCollect feedback and preferences from subscribers with custom forms.1 tool · 1 tutorialCreate an email signup / subscription formDesign and embed signup forms to grow your list anywhere.6 tools · 1 tutorialDeliverability & setupConfigure your account and sending settings for reliable delivery.4 tools · 1 tutorialImport / migrate contactsBring existing contacts in via CSV upload and field mapping.7 tools · 1 tutorialAdd an opt-in popupCapture subscribers with timed, exit-intent, or targeted signup popups on your site.5 tools · 1 tutorialSet up a post-purchase / win-back flowAutomate follow-ups that re-engage buyers and win back lapsed customers.3 tools · 1 tutorialSet up a service booking pageLet subscribers book services or appointments with pricing and scheduling.1 tool · 1 tutorialSet up an abandoned-cart flow (ecommerce)Recover lost sales with automated reminders featuring left-behind products.3 tools · 1 tutorial
What is Mailchimp?
Mailchimp is a marketing platform designed to help businesses reach their audience through email, SMS, and social media. While it started as a simple tool for newsletters, it has evolved into a marketing CRM that leverages behavioral data and AI to drive conversions. It is particularly popular among beginners and small businesses due to its visual interface, though it scales to support complex ecommerce operations.
What People Actually Use Mailchimp For
Based on our catalog of 63 demo clips, users prioritize visual design and list hygiene. The most common tasks demonstrated include:
- Designing Newsletters (12 clips): Using the drag-and-drop editor to build branded emails with content blocks.
- Subscriber Management (7 clips): Applying tags and cleaning lists to ensure accurate segmentation.
- Integrations (6 clips): Syncing customer data with platforms like Shopify or external CRMs.
- Broadcast Campaigns (6 clips): Composing and scheduling one-off emails to specific segments.
- Automations (4 clips): Building welcome sequences and drip campaigns to nurture new leads.
Other frequent use-cases include setting up landing pages for lead capture and authenticating sending domains to ensure high deliverability.
How to Get Started: Typical Workflow
To begin, you typically start by creating an audience. You can import contacts via CSV or sync them from your store. Once your list is ready, the standard workflow involves:
- Authentication: Set up SPF, DKIM, and DMARC records. This is a critical step; modern email clients often flag unauthenticated domains as spam.
- Design: Choose a template (ensure it is labeled 'Free' if you are on the basic plan) and use the builder to add your logo and copy.
- Testing: Always send a test email to check your merge tags (like 'Happy Birthday FNAME') and ensure links work.
- Sending: On the free plan, you must send immediately, as scheduling is a paid feature.
Tips and Common Mistakes
Tutorials from the DemoBook community highlight several practical strategies for success:
- Professionalism: Use a PNG with no background for your logo and upload a site favicon if you are using Mailchimp landing pages.
- Engagement: Add GIFs to the email body to make content more engaging, and modify AI-generated subject lines to match your specific brand voice.
- Technical Setup: Use the Entri integration to simplify the technical process of domain authentication.
- Common Gotchas: Be aware that connecting a custom domain often costs an additional monthly fee. Also, if you don't have enough subscribers, features like 'Send Time Optimization' may not function correctly.
Mailchimp Alternatives
If you find Mailchimp's pricing scales too quickly as your list grows, several alternatives are frequently demonstrated in our database:
- Klaviyo (101 clips): The top choice for deep ecommerce automation.
- Kit (81 clips): Formerly ConvertKit, preferred by creators and bloggers.
- MailerLite (30 clips): Often cited as a more affordable, user-friendly alternative for small businesses.
- Brevo (58 clips): A strong option for volume-based sending rather than subscriber-count pricing.
Frequently asked questions
Is Mailchimp actually free?
Mailchimp offers a free plan for up to 500 contacts and 1,000 sends per month. However, advanced features like email scheduling, custom domains, and complex automations require a paid subscription.
How do I use Mailchimp for beginners?
Beginners should start by importing a contact list and using the drag-and-drop editor to create a simple newsletter. Our tutorials suggest starting with 'Free' labeled templates and testing every email before sending to avoid common formatting errors.
Is Mailchimp a CRM or CMS?
Mailchimp functions as a Marketing CRM. It helps you capture leads through landing pages and forms, then organizes that data with tags to send personalized automated messages.
How do I avoid the spam folder in Mailchimp?
You must authenticate your sending domain by updating your DNS records (SPF, DKIM, and DMARC). Without this, modern email clients like Gmail and Yahoo are likely to mark your bulk emails as spam.
What are the disadvantages of Mailchimp?
Common complaints include pricing that increases significantly as your contact list grows and the fact that you are billed for unsubscribed or inactive contacts. Some users also find the new template builder less intuitive than the classic version.
Can I use Mailchimp to send bulk emails?
Yes, Mailchimp is designed for bulk sending. You can send 'Broadcast Campaigns' to your entire list or use segments and tags to target specific groups of subscribers.
Is Mailchimp easy to learn?
Most users find the drag-and-drop interface intuitive, though technical tasks like domain authentication and setting up multi-step 'Customer Journeys' may require following a video tutorial.