Klaviyo: Configuring Abandoned Cart Automations

Demo summary
Shows how to use Klaviyo's pre-built abandoned cart options to automatically follow up with customers who leave items in their cart.
Step-by-step
- Navigate to the Automations section
- Select the pre-built Abandoned Cart flow options
- Configure the flow to trigger automatically when a customer leaves items in their cart
- Set up the email sequence to follow up with non-subscribed users
Options
- Classify non-subscribed users to target them specifically
Tips
- Use the pre-built options to save time rather than building from scratch
- Ensure the automation isn't too pushy to maintain a good customer experience
- Use this flow to stay top-of-mind and highlight how you differ from the competition
Highlights
“this automation is a lifesaver”
All demos from “Klaviyo Tutorial for Beginners 2026: Ecommerce Email Marketing Made Easy”
2:351:29Managing contacts and segments in KlaviyoThe video demonstrates how to navigate the contacts tab, manage custom fields, and create segments based on engagement and opt-in status.Klaviyo· Tag & manage subscribers
4:021:47Setting up a Welcome FlowA step-by-step walkthrough of selecting a pre-built welcome flow template and customizing the automation triggers for new subscribers.Klaviyo· Build a welcome / drip automation
5:471:43Configuring Abandoned Cart AutomationsCurrentShows how to use Klaviyo's pre-built abandoned cart options to automatically follow up with customers who leave items in their cart.Klaviyo· Set up an abandoned-cart flow (ecommerce)
8:112:17Creating and sending an email campaignDemonstrates the process of setting up a newsletter campaign, including subject line configuration, template selection, and using the drag-and-drop editor.Klaviyo· Send a broadcast campaign- Watch “Klaviyo Tutorial for Beginners 2026: Ecommerce Email Marketing Made Easy” →
Set up an abandoned-cart flow (ecommerce)
1:45:554:46Creating Abandoned Cart and Checkout flowsShows the setup of an Abandoned Cart flow using the 'Added to Cart' trigger and cloning it to create an Abandoned Checkout flow with the 'Checkout Started' trigger.Emiel Dingemans from Magicianly | Email Marketing
29:253:01Configuring Abandoned Cart TriggersDemonstrates how to use the 'Started Checkout' event and dynamic product blocks to show items left in the cart.Max Sturtevant
12:481:11Configuring Abandoned Cart flowsDemonstrates setting up triggers for when a customer leaves items in their cart without completing a purchase.Max Sturtevant
1:28:477:56Creating an Abandoned Cart FlowSetting up a flow triggered by 'Added to Cart' and explaining the difference between cart abandonment and checkout abandonment.Emiel Dingemans from Magicianly | Email Marketing
5:471:43Configuring Abandoned Cart AutomationsCurrentShows how to use Klaviyo's pre-built abandoned cart options to automatically follow up with customers who leave items in their cart.EmailTooltester
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