Klaviyo: Configuring Smart Sending and Attribution Settings

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Emiel Dingemans from Magicianly | Email Marketing·Aug 2024

Demo summary

Adjusting account-level settings for smart sending windows, conversion attribution, and UTM tracking parameters.

Step-by-step

Go to Account and navigate to Email and Sending Preferences
Set the Smart Sending window (e.g., 16 hours) to prevent over-emailing
Navigate to Attribution to set the conversion window for email and SMS
Select the Attribution touch point setting
Go to Data and enable Anonymous visitor tracking
Navigate to Other to customize consent and unsubscribe pages to match branding
Go to UTM Tracking and toggle the switch to automatically add UTM parameters to links
Click Save or Update for each section

Options

Set Attribution touch points to 'Opened or clicked email'
Set Attribution touch points to 'Opened or clicked email excluding Apple privacy opens'
Adjust the default 5-day email attribution window
Adjust the default 1-day SMS attribution window

Watch out for

Apple privacy settings can automatically count emails as opened even if the user hasn't viewed them, potentially skewing revenue attribution

Tips

Use a 16-hour Smart Sending window as a good starting time frame
Exclude Apple privacy opens from attribution touch points to ensure more accurate revenue data
Enable Anonymous visitor tracking so activity can be backfilled once a visitor becomes a profile
Design consent and unsubscribe pages following your branding guidelines to keep them as branded as possible
Toggle the UTM tracking switch to automate the addition of parameters to all links

All demos from “Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce)”

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3:05:320:33Bulk Suppressing Unengaged ProfilesShowing the shortcut in Klaviyo to suppress all current members of a segment to clean the email list.Klaviyo· Tag & manage subscribers
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Watch “Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce)” →

Deliverability & setup

12:412:04Configuring Smart Sending and Attribution SettingsCurrentAdjusting account-level settings for smart sending windows, conversion attribution, and UTM tracking parameters.Emiel Dingemans from Magicianly | Email Marketing