Managing contacts and segments in Klaviyo
Klaviyo
Demo summary
The video demonstrates how to navigate the contacts tab, manage custom fields, and create segments based on engagement and opt-in status.
Step-by-step
- Navigate to the Contacts tab
- Upload your contact list
- Check the opt-in checkbox to ensure compliance with regulations
- Add custom fields for personalized tracking
- Create segments based on engagement and opt-in status
Options
- Segment by inactive status
- Segment by bounce quality
Watch out for
- You must ensure the opt-in checkbox is selected to meet sender regulations
Tips
- Perform regular housekeeping on inactive contacts to maintain sender quality
- Use custom fields to enable more personalized groups
Highlights
“that's it's to in add back that recorded important contacts housekeeping”
All demos from “Klaviyo Tutorial for Beginners 2026: Ecommerce Email Marketing Made Easy”
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- Watch “Klaviyo Tutorial for Beginners 2026: Ecommerce Email Marketing Made Easy” →
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