Setting up a Browse Abandonment flow in Klaviyo

Emiel Dingemans from Magicianly | Email Marketing·Apr 2026

Demo summary

Demonstrates creating a Browse Abandonment flow, configuring the 'Viewed Product' trigger, and setting up flow filters to exclude recent purchasers.

Step-by-step

Navigate to Flows in the left menu and click Create Flow
Select the Browse Abandonment template from the essentials list
Configure flow filters to include 'Started Checkout zero times' and 'Placed Order zero times' since starting the flow
Add an 'Added to Cart zero times' filter to the profile
Set a time delay for the first email, typically between 30 minutes and 2 hours
Clone emails and time delays to create a four-email sequence
Open the email editor and save the default dynamic product block as Universal Content
Insert the saved dynamic product block into all subsequent emails in the flow

Options

AB test the initial wait time between 30 minutes and 2 hours
Adjust time delays for different abandonment types (Site, Browse, Cart, or Checkout)

Watch out for

If using a Shopify store, you must use the Shopify 'Add to Cart' trigger rather than the API 'Add to Cart' trigger

Tips

The closer a user is to a purchase decision, the sooner you should send the abandonment email
Use Klaviyo's default template to grab the dynamic product block rather than building one from scratch to save time
Avoid splitting the flow between new and returning buyers for browse abandonment in most cases
A simple four-email structure is recommended for this flow type

Highlights

“That's just the easiest way rather than setting it up from scratch. This saves you like a lot of time.”

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Trigger emails from behavior / events

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1:24:414:06Building a Browse Abandonment FlowConfiguring a flow triggered by 'Viewed Product' with filters to exclude those who have already added items to their cart.Emiel Dingemans from Magicianly | Email Marketing