Setting up the Klaviyo Brand Library

Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce) →

1. 6:061:16Klaviyo Account Creation and Shopify IntegrationWalkthrough of signing up for a Klaviyo account, selecting business type, and connecting a Shopify store URL.Klaviyo· Import / migrate contacts
2. 7:221:22Setting up a Main Subscriber ListDemonstration of creating a newsletter list and choosing between single and double opt-in settings.Klaviyo· Tag & manage subscribers
3. 8:443:57Setting up a Dedicated Sending Domain and DMARCStep-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.Klaviyo· Authenticate sending domain (SPF/DKIM/DMARC)
4. 12:412:04Configuring Smart Sending and Attribution SettingsAdjusting account-level settings for smart sending windows, conversion attribution, and UTM tracking parameters.Klaviyo· Deliverability & setup
5. 14:451:55Setting up the Klaviyo Brand LibraryCurrentUploading logos, selecting brand colors, and importing Google Fonts for consistent email styling.Klaviyo· Design a newsletter / email (drag-and-drop editor)
6. 19:177:25Creating and Targeting a Popup Signup FormBuilding a popup form from a template and configuring advanced targeting rules like exit-intent, scroll depth, and URL exclusions.Klaviyo· Add an opt-in popup
7. 26:428:36Designing a High-Converting Signup FormUsing the form editor to customize headlines, input fields, CTA buttons, and success pages while removing friction elements like the 'X' close button.Klaviyo· Create an email signup / subscription form
8. 37:101:58Setting up a Signup Form TeaserDemonstrating how to create a persistent 'teaser' tab that allows users to reopen the signup form after closing it.Klaviyo· Create an email signup / subscription form
9. 39:083:37Optimizing Signup Forms for MobileCloning a desktop form and adjusting button sizes, font sizes, and input field heights specifically for mobile users.Klaviyo· Create an email signup / subscription form
10. 48:081:31Adding a 'Micro-Yes' Step to Signup FormsDemonstrating how to add an initial commitment step to a form to increase overall conversion rates.Klaviyo· A/B test a campaign
11. 56:119:34Klaviyo Flow Builder BasicsAn overview of the flow interface, including selecting triggers (Added to List, Placed Order), adding profile filters, and using conditional splits.Klaviyo· Build a welcome / drip automation
12. 1:05:4510:54Building a Multi-Step Welcome Series FlowConstructing a 7-email welcome sequence with specific time delays and content angles like brand story, bestsellers, and social proof.Klaviyo· Build a welcome / drip automation
13. 1:19:135:28Setting up a Site Abandonment FlowCreating a flow triggered by 'Active on Site' to target visitors who browse the home page but don't view specific products.Klaviyo· Trigger emails from behavior / events
14. 1:24:414:06Building a Browse Abandonment FlowConfiguring a flow triggered by 'Viewed Product' with filters to exclude those who have already added items to their cart.Klaviyo· Trigger emails from behavior / events
15. 1:28:477:56Creating an Abandoned Cart FlowSetting up a flow triggered by 'Added to Cart' and explaining the difference between cart abandonment and checkout abandonment.Klaviyo· Set up an abandoned-cart flow (ecommerce)
16. 1:38:5311:12Building a Post-Purchase Customer Thank You FlowDesigning a flow triggered by 'Placed Order' that uses conditional splits to distinguish between first-time and returning buyers.Klaviyo· Set up a post-purchase / win-back flow
17. 1:53:203:16Creating a Sunset Flow for Unengaged SubscribersSetting up an automation to re-engage or suppress subscribers who haven't opened emails in a long period to protect sender reputation.Klaviyo· Improve deliverability / avoid spam
18. 1:57:472:53Creating and Scheduling an Email CampaignThe process of starting a new campaign, selecting recipients, and navigating to the drag-and-drop editor.Klaviyo· Send a broadcast campaign
19. 2:34:4411:34Importing Custom Designs into KlaviyoDemonstration of taking sliced images from Figma, compressing them, and assembling them into a responsive email within the Klaviyo editor.Klaviyo· Design a newsletter / email (drag-and-drop editor)
20. 2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.Klaviyo· Segment the list
21. 3:05:320:33Bulk Suppressing Unengaged ProfilesShowing the shortcut in Klaviyo to suppress all current members of a segment to clean the email list.Klaviyo· Tag & manage subscribers
22. 3:22:321:32A/B Testing Campaign Send TimesSetting up a send-time split test to determine which hour generates the highest 'Placed Order' rate.Klaviyo· A/B test a campaign

Design a newsletter / email (drag-and-drop editor) →

Klaviyo12Mailchimp12Kit12Brevo12Beehiiv9ActiveCampaign6MailerLite3Email Octopus1Substack1Zoho Campaigns1

1. 10:372:14Designing emails in Klaviyo's editorWalks through using the drag-and-drop editor to replace images, add product sections, and integrate social links into a template.@maxwellcopy
2. 6:56:045:55Upload custom Figma designs to KlaviyoWalks through slicing a design in Figma, compressing images, and rebuilding the layout in Klaviyo using image blocks and tables for social icons.@maxwellcopy
3. 14:451:55Setting up the Klaviyo Brand LibraryCurrentUploading logos, selecting brand colors, and importing Google Fonts for consistent email styling.@magicianemieldingemans
4. 2:34:4411:34Importing Custom Designs into KlaviyoDemonstration of taking sliced images from Figma, compressing them, and assembling them into a responsive email within the Klaviyo editor.@magicianemieldingemans
5. 11:042:38Designing Emails in Klaviyo EditorShows the process of uploading designs from Figma, using the drag-and-drop editor, and creating text-based native emails.@maxwellcopy
6. 21:124:26Set up Klaviyo Brand LibraryWalkthrough of importing brand logos, hex codes, and social links into the Klaviyo brand kit for consistent email styling.@TheBrandHustler
7. 5:332:01Designing Email Templates with Drag-and-DropWalks through the visual editor using sections and blocks, highlighting universal content for brand consistency and dynamic tables for personalized data rendering.@BusinessSolution-org
8. 8:162:24Design an email campaign using images and text blocksThe creator shows how to import design assets from Figma into Klaviyo's drag-and-drop editor, alternating between image slices and text blocks for better deliverability.@walshymails
9. 1:280:36Generate email subject lines with AIShows how to use Klaviyo's subject line AI to generate and select optimized subject lines based on campaign context.@Klaviyo
10. 2:041:27Draft email content with AIDemonstrates using the 'draft email content' AI button to generate full email layouts and copy from a text prompt, including section-specific AI generation.@Klaviyo
11. 1:040:22Using Smart Translations in KlaviyoDemonstrates how to use the Smart Translations feature to build a message, select supported languages, and automatically generate localized versions based on Shopify locale data.@Klaviyo
12. 1:290:15Conditional content blocks based on localeShows how to use locale data to show or hide specific blocks within an email for regional promotions or shipping notes.@Klaviyo