Set up sending domains and DMARC in Klaviyo

Step-by-step

1. Navigate to Settings in Klaviyo and select Domains.
2. Click Add Domain and enter your website URL.
3. Enter a sending domain prefix (e.g., send, email, or info).
4. Select Dynamic as the routing type.
5. Log into your DNS provider (e.g., Squarespace) and navigate to DNS settings.
6. Add the NS records provided by Klaviyo by copying the Host and Value into your DNS custom records.
7. Add a TXT record for DMARC manually by setting the host to '_dmarc' and pasting the DMARC policy value.
8. Return to Klaviyo and click Verify to check the status.

Options

• Use 'send', 'email', or 'info' as the sending domain prefix
• Select 'Static' instead of 'Dynamic' for routing type
• Use automated setup if your provider is Shopify or GoDaddy

Watch out for

• Klaviyo does not automatically provide the DMARC record in the setup wizard; it must be added manually as a TXT record.

Tips

• The creator recommends using 'Dynamic' for the routing type.
• Leave the TTL (Time to Live) at the default setting (e.g., 4 hours) when adding DNS records.
• Ensure you have your technical foundation set up before sending your first campaign.

Highlights

“That's literally it. Once you've added all of these custom metrics and the one that I've gave you manually here, you're then going to go ahead and click save.”