Klaviyo: Analyzing event metrics and custom dashboards
Klaviyo
Demo summary
Demonstrates how to view specific event data like 'Add to Cart' and 'Placed Order' within the analytics tab and how to add cards to the overview dashboard.
Step-by-step
- Navigate to the Analytics tab in the sidebar
- Select Metrics to view specific event data like Add to Cart or Placed Order
- Go to the Dashboards tab and select Overview to see conversion summaries
- Click the Add Card button to customize the dashboard view
Options
- View data by day-by-day frequency
- Track open rates, click rates, and placed order rates
- View recipient details
Tips
- Use the Overview dashboard as the primary place to see the most data and analytics
- Visit academy.clavio.com for additional bonus information and training
Highlights
“best of all, you can click this little add card button to customize this dashboard however you'd like”
All demos from “How To Use Klaviyo In 2026 (Everything You Need In Under 10 Minutes)”
- 0:431:00Navigating the Klaviyo Home DashboardShows how to customize the home dashboard based on specific metrics like 'placed order' and adjust time ranges to view sales performance.Klaviyo· Track opens / clicks / revenue (reporting)
- 3:250:26Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.Klaviyo· Segment the list
- 5:260:33Setting up a branded sending domainWalks through the settings menu to locate the domain authentication section for SPF, DKIM, and DMARC records.Klaviyo· Authenticate sending domain (SPF/DKIM/DMARC)
- 5:590:31Configuring an email footer for deliverabilityShows how to add a primary tab footer with unsubscribe links and text blocks to improve trust with spam filters.Klaviyo· Improve deliverability / avoid spam
- 7:200:57Analyzing event metrics and custom dashboardsCurrentDemonstrates how to view specific event data like 'Add to Cart' and 'Placed Order' within the analytics tab and how to add cards to the overview dashboard.Klaviyo· Track opens / clicks / revenue (reporting)
- Watch “How To Use Klaviyo In 2026 (Everything You Need In Under 10 Minutes)” →
Track opens / clicks / revenue (reporting)
4:01:350:57Exporting Klaviyo analytics for AI analysisDemonstrates how to export campaign and flow analytics as CSV files from Klaviyo to be used for external data analysis.Emiel Dingemans from Magicianly | Email Marketing
7:240:41Analyze campaign performance and A/B testingShows how to review analytics for open rates and click rates, and how to set up A/B tests for subject lines.Uk Desi Vlogger- 0:431:00Navigating the Klaviyo Home DashboardShows how to customize the home dashboard based on specific metrics like 'placed order' and adjust time ranges to view sales performance.Adam Rehm
- 7:200:57Analyzing event metrics and custom dashboardsCurrentDemonstrates how to view specific event data like 'Add to Cart' and 'Placed Order' within the analytics tab and how to add cards to the overview dashboard.Adam Rehm
4:011:40Verifying Event Tracking and MetricsA walkthrough of the Klaviyo analytics dashboard to verify that events like 'Active on Site' and 'Added to Cart' are firing correctly from the integrated store.Derek Stroh
2:350:30Analyze customer data with RFM and funnel dashboardsThe demo shows the marketing analytics interface, specifically highlighting RFM analysis for loyalty tracking and conversion funnel dashboards.Klaviyo