Set up A/B tests in Klaviyo flows

Max Sturtevant·Dec 2024

Demo summary

Demonstrates the 'conditional split' method for A/B testing flow emails to compare performance metrics directly in the flow builder.

Step-by-step

Add a conditional split to your flow
Create a random sample for the split
Copy and paste the prior email into the new branch
Reconnect the flow paths back together

Options

Click on an individual email and select 'Create a test' instead of using a conditional split

Tips

Use the conditional split method to view performance numbers directly in the flow builder without clicking into the email
Use the conditional split method if you want more flexibility and a brief overview of the data

Highlights

“I like being able to see just right when I open the flow what do the numbers look like... I can just look inside of the clavio flow and understand everything that I need”

All demos from “Ecommerce Email Marketing 2025 Free Course (8+ Hours) | Klaviyo & Shopify”

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1:10:304:42Design a desktop signup form in KlaviyoDemonstrates how to clone a mobile form for desktop use, adjust image placement (Right image vs. Left image), and hide the close button to force user decision-making.Klaviyo· Add an opt-in popup
3:36:500:47Set up A/B tests in Klaviyo flowsCurrentDemonstrates the 'conditional split' method for A/B testing flow emails to compare performance metrics directly in the flow builder.Klaviyo· A/B test a campaign
6:56:045:55Upload custom Figma designs to KlaviyoWalks through slicing a design in Figma, compressing images, and rebuilding the layout in Klaviyo using image blocks and tables for social icons.Klaviyo· Design a newsletter / email (drag-and-drop editor)
8:09:111:05Deliverability hack: Invisible text in KlaviyoDemonstrates how to paste large blocks of text into a Klaviyo email and make it invisible (white text, small font) to improve the image-to-text ratio for spam filters.Klaviyo· Improve deliverability / avoid spam
Watch “Ecommerce Email Marketing 2025 Free Course (8+ Hours) | Klaviyo & Shopify” →

A/B test a campaign

33:461:17Setting up A/B tests for Klaviyo signup formsShows how to use the 'Create A/B Test' feature in Klaviyo to test different offers (e.g., 20% off vs. mystery discount) and configure manual weight settings.Emiel Dingemans from Magicianly | Email Marketing
4:031:01Set up AI-optimized A/B testsWalks through creating an A/B test for subject lines and configuring the AI to automatically send the winning variation or personalized versions to the remaining audience.Klaviyo
48:081:31Adding a 'Micro-Yes' Step to Signup FormsDemonstrating how to add an initial commitment step to a form to increase overall conversion rates.Emiel Dingemans from Magicianly | Email Marketing
3:22:321:32A/B Testing Campaign Send TimesSetting up a send-time split test to determine which hour generates the highest 'Placed Order' rate.Emiel Dingemans from Magicianly | Email Marketing
3:36:500:47Set up A/B tests in Klaviyo flowsCurrentDemonstrates the 'conditional split' method for A/B testing flow emails to compare performance metrics directly in the flow builder.Max Sturtevant