Klaviyo: Building Dynamic Segments with AND/OR Logic

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1. 2:441:10Configure Shopify Integration in KlaviyoThe demo shows how to navigate to Klaviyo integrations, select the Shopify app, and enable critical tracking settings like 'viewed product' and behavioral events.Klaviyo· Integrate with Shopify / store / CRM / other apps
2. 4:011:40Verifying Event Tracking and MetricsA walkthrough of the Klaviyo analytics dashboard to verify that events like 'Active on Site' and 'Added to Cart' are firing correctly from the integrated store.Klaviyo· Track opens / clicks / revenue (reporting)
3. 5:561:04Setting up a Branded Sending DomainShows the step-by-step process in Klaviyo settings to connect a dedicated sending domain to improve deliverability.Klaviyo· Authenticate sending domain (SPF/DKIM/DMARC)
4. 14:346:33Creating and Scheduling an Email CampaignA full walkthrough of creating a campaign, including naming conventions, selecting audiences/exclusions, choosing templates, and configuring advanced scheduling options like recipient local time zone.Klaviyo· Send a broadcast campaign
5. 21:071:06Setting up Flows from TemplatesDemonstrates how to use Klaviyo's flow library to quickly build a Welcome Series and Browse Abandonment automation using pre-configured triggers.Klaviyo· Build a welcome / drip automation
6. 25:000:42Creating Dynamic Product FeedsShows how to create product feeds in Klaviyo based on Shopify categories to display bestsellers or recently viewed items in emails.Klaviyo· Integrate with Shopify / store / CRM / other apps
7. 45:393:48Configuring Popup Targeting and BehaviorsA detailed demo of setting up popup triggers including exit intent, scroll depth, and frequency caps, as well as mapping the form to a specific subscriber list.Klaviyo· Add an opt-in popup
8. 1:26:303:10Building Dynamic Segments with AND/OR LogicCurrentDemonstrates the segment builder in Klaviyo, showing how to combine conditions like email engagement, purchase history, and subscription status using boolean logic.Klaviyo· Segment the list

Segment the list →

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1. 16:131:25Creating audience segmentsDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.@maxwellcopy
2. 2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.@magicianemieldingemans
3. 43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).@maxwellcopy
4. 3:19:055:27Building an Engaged 90-Day segment in KlaviyoStep-by-step creation of an engagement segment using 'OR' logic to combine email opens, clicks, and website activity over a 90-day period.@magicianemieldingemans
5. 12:062:21Advanced Audience SegmentationDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.@BusinessSolution-org
6. 1:26:303:10Building Dynamic Segments with AND/OR LogicCurrentDemonstrates the segment builder in Klaviyo, showing how to combine conditions like email engagement, purchase history, and subscription status using boolean logic.@itsderekstroh
7. 2:000:30Segmenting by Shopify Markets locale and countryWalks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.@Klaviyo
8. 6:012:35Creating segments with Commerce7 dataDemonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.@DigimaticDotCom
9. 3:250:26Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.@rehmcopy