Klaviyo: Create automation flows with generative AI

Demo summary
A brief look at using generative AI prompts within Klaviyo to instantly create new automation flows and draft SMS or email content.
Step-by-step
- Use generative AI prompts to create new flows instantly
- Define audience segments based on real-time behavior
- Draft SMS or email content using AI prompts
- Set up AB testing for subject lines, images, offers, and CTAs
Options
- Deliver experiences across email, SMS, mobile push, paid social, and reviews
Tips
- Fine tune your marketing with AB testing to find the winning subject line and offer to optimize impact
All demos from “A CRM for Consumer Brands: Klaviyo B2C CRM Full Platform Overview (2025)”
0:400:30View unified customer profiles in KlaviyoThe video demonstrates the Klaviyo unified profile interface, showing a 360-degree view of customer data including order history, browsing behavior, and preferences.Klaviyo· Tag & manage subscribers
1:100:30Create automation flows with generative AICurrentA brief look at using generative AI prompts within Klaviyo to instantly create new automation flows and draft SMS or email content.Klaviyo· Build a welcome / drip automation
2:350:30Analyze customer data with RFM and funnel dashboardsThe demo shows the marketing analytics interface, specifically highlighting RFM analysis for loyalty tracking and conversion funnel dashboards.Klaviyo· Track opens / clicks / revenue (reporting)- Watch “A CRM for Consumer Brands: Klaviyo B2C CRM Full Platform Overview (2025)” →
Build a welcome / drip automation
1:09:243:37Building a multi-step Welcome Flow in KlaviyoThe creator builds a welcome automation from a template, adding conditional splits for non-buyers and setting specific time delays for a front-loaded sequence.Emiel Dingemans from Magicianly | Email Marketing
4:211:26Setting up automated flows in KlaviyoDemonstrates building welcome, abandoned cart, and post-purchase flows using pre-built templates and adjusting timing and logic.Uk Desi Vlogger
21:071:06Setting up Flows from TemplatesDemonstrates how to use Klaviyo's flow library to quickly build a Welcome Series and Browse Abandonment automation using pre-configured triggers.Derek Stroh
15:052:08Set up an automated welcome series flowShows how to build a welcome flow triggered by a list subscription, including adding filters (placed order zero times) and configuring time delays between emails.Walshy Mails | Sunlo Consulting
3:113:05Setting up a Welcome Flow in KlaviyoDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Max Sturtevant
3:332:00Building Automated Marketing FlowsShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Business Solution
8:362:57Building a pickup reminder automation flowA step-by-step walkthrough of building a custom flow in Klaviyo triggered by a 'Placed Order' event where the delivery method is 'pickup', including wait steps and conditional filters.Digimatic
2:440:14Regional paths in automation flowsDemonstrates using conditional splits and entry triggers based on Shopify Markets data to route customers through localized automation paths.Klaviyo
8:541:41Setting up a Welcome Series flowShows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.Max Sturtevant
4:021:47Setting up a Welcome FlowA step-by-step walkthrough of selecting a pre-built welcome flow template and customizing the automation triggers for new subscribers.EmailTooltester
56:119:34Klaviyo Flow Builder BasicsAn overview of the flow interface, including selecting triggers (Added to List, Placed Order), adding profile filters, and using conditional splits.Emiel Dingemans from Magicianly | Email Marketing
1:05:4510:54Building a Multi-Step Welcome Series FlowConstructing a 7-email welcome sequence with specific time delays and content angles like brand story, bestsellers, and social proof.Emiel Dingemans from Magicianly | Email Marketing
Klaviyo