Klaviyo: Syncing customer profiles and custom properties

Step-by-step

1. Navigate to the Profiles section in Klaviyo
2. Select a customer profile synced from Commerce7
3. Review the email subscription status to confirm synchronization
4. Scroll down to the custom properties section to view Commerce7-specific data like club membership and loyalty tiers
5. Click on Metrics and Insights to view predictive analytics
6. Open the Activity Log to see event history such as placed orders and started checkouts
7. Select an Ordered Product event to view granular details like department, varietal, and appellation

Options

• Unsubscribe users manually in Klaviyo to trigger a sync back to Commerce7
• View data for specific tenants if running a multi-tenant setup
• Drill down into individual product metrics versus top-level order data

Watch out for

• The email marketing status is a two-way sync; changes in one platform will affect the other

Tips

• Use the predictive analytics section to monitor churn prediction and future lifetime value
• Look at the 'Ordered Product' metric specifically if you need to see deep product data like varietal or appellation rather than just the order number

Highlights

“this is actually a two-way sync. So if they unsubscribe from one of your emails or if you do it manually inside of Claio, that will also sync back to Commerce 7”