Klaviyo: Configuring a Post-Purchase automation

Emiel Dingemans from Magicianly | Email Marketing·Apr 2026

Demo summary

Demonstrates setting up a post-purchase flow in Klaviyo with an order count split to differentiate between first-time and returning customers.

Step-by-step

Go to Flows in the left menu and click Create Flow
Select the Post Purchase Follow-up Order Count Split template
Name the flow and click Use Template
Configure trigger filters to ensure 'Placed Order' and 'Cancelled Order' are zero times since starting the flow
Set the initial delay to 10 minutes
Add a conditional split for 'Has Placed Order equals 1 overall time'
Turn off Smart Sending for every email in the flow

Options

Add additional splits for higher order counts (e.g., 2 or 3+ purchases)
Use the default Klaviyo post-purchase templates

Watch out for

Smart Sending must be disabled or customers who recently received a sales email will miss these transactional updates

Tips

Wait only 10 minutes before sending the first email rather than a full day
Keep the first email as a super simple and basic thank you message
Ensure every single email in this specific flow has Smart Sending turned off to guarantee delivery after a purchase

Highlights

“it's pretty simple”

All demos from “Klaviyo Email Marketing FULL Course 2026: The Complete Ecommerce System (Step by Step)”

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Watch “Klaviyo Email Marketing FULL Course 2026: The Complete Ecommerce System (Step by Step)” →

Set up a post-purchase / win-back flow

2:07:331:59Configuring a Post-Purchase automationCurrentDemonstrates setting up a post-purchase flow in Klaviyo with an order count split to differentiate between first-time and returning customers.Emiel Dingemans from Magicianly | Email Marketing
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1:38:5311:12Building a Post-Purchase Customer Thank You FlowDesigning a flow triggered by 'Placed Order' that uses conditional splits to distinguish between first-time and returning buyers.Emiel Dingemans from Magicianly | Email Marketing