Klaviyo: Configuring Abandoned Cart Triggers
Klaviyo
Demo summary
Demonstrates how to use the 'Started Checkout' event and dynamic product blocks to show items left in the cart.
Step-by-step
- Select the 'Started Checkout' event as the flow trigger
- Add a dynamic product block to the email template
- Configure the block to pull the specific item the customer abandoned
- Insert a 'Return to Cart' button with a dynamic link to the checkout page
- Adjust the product image size to ensure it fits the layout
Options
- Delete unnecessary product details to keep the layout clean
- Use screenshots or high-resolution product images
Watch out for
- The flow must be triggered by the 'Started Checkout' event specifically to capture abandoned carts
Tips
- Ensure the link takes the person directly back to their specific cart
- Keep the product display simple so it doesn't overwhelm the email
Highlights
“you can really setup this in minutes”
All demos from “Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP)”
- 3:113:05Setting up a Welcome Flow in KlaviyoDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Klaviyo· Build a welcome / drip automation
- 11:042:38Designing Emails in Klaviyo EditorShows the process of uploading designs from Figma, using the drag-and-drop editor, and creating text-based native emails.Klaviyo· Design a newsletter / email (drag-and-drop editor)
- 18:434:51Setting up Browse Abandonment FlowWalks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.Klaviyo· Trigger emails from behavior / events
- 29:253:01Configuring Abandoned Cart TriggersCurrentDemonstrates how to use the 'Started Checkout' event and dynamic product blocks to show items left in the cart.Klaviyo· Set up an abandoned-cart flow (ecommerce)
- 36:322:57Building Post-Purchase Upsell FlowsShows how to trigger a flow based on 'Placed Order' and use conditional splits to differentiate between first-time and repeat buyers.Klaviyo· Set up a post-purchase / win-back flow
- 43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Klaviyo· Segment the list
- Watch “Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP)” →
Set up an abandoned-cart flow (ecommerce)
1:45:554:46Creating Abandoned Cart and Checkout flowsShows the setup of an Abandoned Cart flow using the 'Added to Cart' trigger and cloning it to create an Abandoned Checkout flow with the 'Checkout Started' trigger.Emiel Dingemans from Magicianly | Email Marketing- 29:253:01Configuring Abandoned Cart TriggersCurrentDemonstrates how to use the 'Started Checkout' event and dynamic product blocks to show items left in the cart.Max Sturtevant
12:481:11Configuring Abandoned Cart flowsDemonstrates setting up triggers for when a customer leaves items in their cart without completing a purchase.Max Sturtevant
1:28:477:56Creating an Abandoned Cart FlowSetting up a flow triggered by 'Added to Cart' and explaining the difference between cart abandonment and checkout abandonment.Emiel Dingemans from Magicianly | Email Marketing
5:471:43Configuring Abandoned Cart AutomationsShows how to use Klaviyo's pre-built abandoned cart options to automatically follow up with customers who leave items in their cart.EmailTooltester