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Setting up a branded sending domain in Klaviyo

KlaviyoTry it →Watch full video →Emiel Dingemans from Magicianly | Email MarketingEmiel Dingemans from Magicianly | Email Marketing·

Demo summary

Shows where to find the domain settings in Klaviyo to add a branded sending domain and update DNS records for better deliverability.

Step-by-step

  1. Go to Settings in your Klaviyo account
  2. Select Account and then click on Domains
  3. Click to add a branded email sending domain
  4. Enter your root domain and follow the prompts
  5. Add the required DNS records to your domain provider
  6. Set your default sender email address to match the branded sending domain
  7. Set up a DMARC record in your DNS settings

Watch out for

  • Setting up a branded sending domain is mandatory for the technical setup
  • The default sender email address must end with the exact branded sending domain you configured

Tips

  • Ensure you have a DMARC record, as it is frequently the missing piece for e-commerce brands

All demos from “Klaviyo Email Marketing FULL Course 2026: The Complete Ecommerce System (Step by Step)”

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  2. 8:535:12Designing a high-converting popup in KlaviyoA step-by-step walkthrough of the Klaviyo form builder, showing how to add logos, edit headlines, style input fields, and remove the close 'X' to reduce friction.KlaviyoCreate an email signup / subscription form
  3. 19:422:45Optimizing Klaviyo forms for mobile devicesDemonstration of cloning a desktop form to create a mobile-specific version, adjusting button heights, font sizes, and teaser styles for smaller screens.KlaviyoCreate an email signup / subscription form
  4. 33:461:17Setting up A/B tests for Klaviyo signup formsShows how to use the 'Create A/B Test' feature in Klaviyo to test different offers (e.g., 20% off vs. mystery discount) and configure manual weight settings.KlaviyoA/B test a campaign
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  7. 1:45:554:46Creating Abandoned Cart and Checkout flowsShows the setup of an Abandoned Cart flow using the 'Added to Cart' trigger and cloning it to create an Abandoned Checkout flow with the 'Checkout Started' trigger.KlaviyoSet up an abandoned-cart flow (ecommerce)
  8. 2:07:331:59Configuring a Post-Purchase automationDemonstrates setting up a post-purchase flow in Klaviyo with an order count split to differentiate between first-time and returning customers.KlaviyoSet up a post-purchase / win-back flow
  9. 3:19:055:27Building an Engaged 90-Day segment in KlaviyoStep-by-step creation of an engagement segment using 'OR' logic to combine email opens, clicks, and website activity over a 90-day period.KlaviyoSegment the list
  10. 3:42:461:02Setting up a branded sending domain in KlaviyoCurrentShows where to find the domain settings in Klaviyo to add a branded sending domain and update DNS records for better deliverability.KlaviyoAuthenticate sending domain (SPF/DKIM/DMARC)
  11. 4:01:350:57Exporting Klaviyo analytics for AI analysisDemonstrates how to export campaign and flow analytics as CSV files from Klaviyo to be used for external data analysis.KlaviyoTrack opens / clicks / revenue (reporting)
  12. Watch “Klaviyo Email Marketing FULL Course 2026: The Complete Ecommerce System (Step by Step)” →

Authenticate sending domain (SPF/DKIM/DMARC)

  1. 1:181:10Authenticate sending domain in KlaviyoThe video demonstrates how to access sending domain settings, generate SPF, DKIM, and CNAME records, and verify them within your domain provider.Uk Desi Vlogger
  2. 3:42:461:02Setting up a branded sending domain in KlaviyoCurrentShows where to find the domain settings in Klaviyo to add a branded sending domain and update DNS records for better deliverability.Emiel Dingemans from Magicianly | Email Marketing
  3. 5:260:33Setting up a branded sending domainWalks through the settings menu to locate the domain authentication section for SPF, DKIM, and DMARC records.Adam Rehm
  4. 0:572:50Set up sending domains and DMARC in KlaviyoThe creator demonstrates how to add a sending domain in Klaviyo settings and manually add NS and TXT records (including DMARC) to a DNS provider like Squarespace.Walshy Mails | Sunlo Consulting
  5. 5:561:04Setting up a Branded Sending DomainShows the step-by-step process in Klaviyo settings to connect a dedicated sending domain to improve deliverability.Derek Stroh
  6. 8:443:57Setting up a Dedicated Sending Domain and DMARCStep-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.Emiel Dingemans from Magicianly | Email Marketing
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