Klaviyo: Setting up a Site Abandonment Flow

Emiel Dingemans from Magicianly | Email Marketing·Aug 2024

Demo summary

Creating a flow triggered by 'Active on Site' to target visitors who browse the home page but don't view specific products.

Step-by-step

Click Create Flow and select Create from Scratch
Name the flow Site Abandonment
Select Active on Site as the trigger
Add Profile Filters to exclude users who have Viewed Product, Added to Cart, Checkout Started, or Placed Order zero times since starting the flow
Add a Time Delay component after the trigger
Add an Email component and name it Site Abandonment Email 1
Turn off Smart Sending and enable UTM tracking

Options

Set time delay between 1 to 4 hours
Use Trigger Filters to limit events to specific product dimensions (though not recommended for this specific flow)

Watch out for

Klaviyo does not have a default template for Site Abandonment; it must be built manually
You must have the user's email address already to retarget them via this flow
Profile filters are required to ensure users don't receive both Site Abandonment and Browse Abandonment emails simultaneously

Tips

Use this flow to act as a 'shop assistant' by guiding users toward collections since they haven't viewed a specific product yet
A/B test a 1-hour delay versus a 4-hour delay to see what converts best for your specific audience
Wait longer to send emails for top-of-funnel flows (like site abandonment) compared to bottom-of-funnel flows (like checkout abandonment)
Limit this specific flow to just one email since the users are very early in the customer journey

Highlights

“it is an important flow but it is a flow that a lot of ecommerce brands are missing out on probably due to the fact that there is no default flow from Klaviyo”

All demos from “Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce)”

6:061:16Klaviyo Account Creation and Shopify IntegrationWalkthrough of signing up for a Klaviyo account, selecting business type, and connecting a Shopify store URL.Klaviyo· Import / migrate contacts
7:221:22Setting up a Main Subscriber ListDemonstration of creating a newsletter list and choosing between single and double opt-in settings.Klaviyo· Tag & manage subscribers
8:443:57Setting up a Dedicated Sending Domain and DMARCStep-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.Klaviyo· Authenticate sending domain (SPF/DKIM/DMARC)
12:412:04Configuring Smart Sending and Attribution SettingsAdjusting account-level settings for smart sending windows, conversion attribution, and UTM tracking parameters.Klaviyo· Deliverability & setup
14:451:55Setting up the Klaviyo Brand LibraryUploading logos, selecting brand colors, and importing Google Fonts for consistent email styling.Klaviyo· Design a newsletter / email (drag-and-drop editor)
19:177:25Creating and Targeting a Popup Signup FormBuilding a popup form from a template and configuring advanced targeting rules like exit-intent, scroll depth, and URL exclusions.Klaviyo· Add an opt-in popup
26:428:36Designing a High-Converting Signup FormUsing the form editor to customize headlines, input fields, CTA buttons, and success pages while removing friction elements like the 'X' close button.Klaviyo· Create an email signup / subscription form
37:101:58Setting up a Signup Form TeaserDemonstrating how to create a persistent 'teaser' tab that allows users to reopen the signup form after closing it.Klaviyo· Create an email signup / subscription form
39:083:37Optimizing Signup Forms for MobileCloning a desktop form and adjusting button sizes, font sizes, and input field heights specifically for mobile users.Klaviyo· Create an email signup / subscription form
48:081:31Adding a 'Micro-Yes' Step to Signup FormsDemonstrating how to add an initial commitment step to a form to increase overall conversion rates.Klaviyo· A/B test a campaign
56:119:34Klaviyo Flow Builder BasicsAn overview of the flow interface, including selecting triggers (Added to List, Placed Order), adding profile filters, and using conditional splits.Klaviyo· Build a welcome / drip automation
1:05:4510:54Building a Multi-Step Welcome Series FlowConstructing a 7-email welcome sequence with specific time delays and content angles like brand story, bestsellers, and social proof.Klaviyo· Build a welcome / drip automation
1:19:135:28Setting up a Site Abandonment FlowCurrentCreating a flow triggered by 'Active on Site' to target visitors who browse the home page but don't view specific products.Klaviyo· Trigger emails from behavior / events
1:24:414:06Building a Browse Abandonment FlowConfiguring a flow triggered by 'Viewed Product' with filters to exclude those who have already added items to their cart.Klaviyo· Trigger emails from behavior / events
1:28:477:56Creating an Abandoned Cart FlowSetting up a flow triggered by 'Added to Cart' and explaining the difference between cart abandonment and checkout abandonment.Klaviyo· Set up an abandoned-cart flow (ecommerce)
1:38:5311:12Building a Post-Purchase Customer Thank You FlowDesigning a flow triggered by 'Placed Order' that uses conditional splits to distinguish between first-time and returning buyers.Klaviyo· Set up a post-purchase / win-back flow
1:53:203:16Creating a Sunset Flow for Unengaged SubscribersSetting up an automation to re-engage or suppress subscribers who haven't opened emails in a long period to protect sender reputation.Klaviyo· Improve deliverability / avoid spam
1:57:472:53Creating and Scheduling an Email CampaignThe process of starting a new campaign, selecting recipients, and navigating to the drag-and-drop editor.Klaviyo· Send a broadcast campaign
2:34:4411:34Importing Custom Designs into KlaviyoDemonstration of taking sliced images from Figma, compressing them, and assembling them into a responsive email within the Klaviyo editor.Klaviyo· Design a newsletter / email (drag-and-drop editor)
2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.Klaviyo· Segment the list
3:05:320:33Bulk Suppressing Unengaged ProfilesShowing the shortcut in Klaviyo to suppress all current members of a segment to clean the email list.Klaviyo· Tag & manage subscribers
3:22:321:32A/B Testing Campaign Send TimesSetting up a send-time split test to determine which hour generates the highest 'Placed Order' rate.Klaviyo· A/B test a campaign
Watch “Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce)” →

Trigger emails from behavior / events

1:30:412:59Setting up a Browse Abandonment flow in KlaviyoDemonstrates creating a Browse Abandonment flow, configuring the 'Viewed Product' trigger, and setting up flow filters to exclude recent purchasers.Emiel Dingemans from Magicianly | Email Marketing
2:480:46Enable on-site tracking via Shopify app embedDemonstrates enabling the Klaviyo app embed within Shopify's theme settings to track real-time customer browsing behavior.Klaviyo
18:434:51Setting up Browse Abandonment FlowWalks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.Max Sturtevant
1:19:135:28Setting up a Site Abandonment FlowCurrentCreating a flow triggered by 'Active on Site' to target visitors who browse the home page but don't view specific products.Emiel Dingemans from Magicianly | Email Marketing
1:24:414:06Building a Browse Abandonment FlowConfiguring a flow triggered by 'Viewed Product' with filters to exclude those who have already added items to their cart.Emiel Dingemans from Magicianly | Email Marketing