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Designing a high-converting popup in Klaviyo

KlaviyoTry it →Watch full video →Emiel Dingemans from Magicianly | Email MarketingEmiel Dingemans from Magicianly | Email Marketing·

Demo summary

A step-by-step walkthrough of the Klaviyo form builder, showing how to add logos, edit headlines, style input fields, and remove the close 'X' to reduce friction.

Step-by-step

  1. Select a side image for the form and add descriptive alt text.
  2. Drag and drop an image block into the form to add a logo.
  3. Edit the headline to state a simple offer.
  4. Delete unnecessary sub-headlines or disclaimer blocks to reduce friction.
  5. Update the email input field placeholder text to 'Enter your email here'.
  6. Click Edit Styling and change the input field background color to a light gray to make it stand out.
  7. Update the font styles for headings and input fields to match your brand.
  8. Change the call to action button text to reflect the benefit of the offer.
  9. Add a microcopy link underneath the button to provide a secondary 'No thanks' option.

Options

  • Split test different variations of headline and button text
  • Include or exclude the email marketing disclaimer based on regional privacy laws (US vs. EU)

Watch out for

  • Always include alt text for images so users can understand the content if the image fails to load.

Tips

  • Use only one input field per step to maximize conversion.
  • Avoid using words like 'Subscribe' or 'Sign up' as they create psychological friction.
  • Focus on 'what's in it for the audience' in your button text, such as 'Get my discount now'.
  • Provide two options (an interesting one and a 'no thanks' one) because users are more likely to make a choice than when presented with a single button.
  • Ensure the input field color contrasts with the form background so it is easy to find.

All demos from “Klaviyo Email Marketing FULL Course 2026: The Complete Ecommerce System (Step by Step)”

  1. 5:403:13Setting up a Klaviyo signup form and targeting rulesThe creator demonstrates how to create a new signup form in Klaviyo, selecting the list, and configuring targeting behaviors like exit intent, time delays, and page exclusions.KlaviyoCreate an email signup / subscription form
  2. 8:535:12Designing a high-converting popup in KlaviyoCurrentA step-by-step walkthrough of the Klaviyo form builder, showing how to add logos, edit headlines, style input fields, and remove the close 'X' to reduce friction.KlaviyoCreate an email signup / subscription form
  3. 19:422:45Optimizing Klaviyo forms for mobile devicesDemonstration of cloning a desktop form to create a mobile-specific version, adjusting button heights, font sizes, and teaser styles for smaller screens.KlaviyoCreate an email signup / subscription form
  4. 33:461:17Setting up A/B tests for Klaviyo signup formsShows how to use the 'Create A/B Test' feature in Klaviyo to test different offers (e.g., 20% off vs. mystery discount) and configure manual weight settings.KlaviyoA/B test a campaign
  5. 1:09:243:37Building a multi-step Welcome Flow in KlaviyoThe creator builds a welcome automation from a template, adding conditional splits for non-buyers and setting specific time delays for a front-loaded sequence.KlaviyoBuild a welcome / drip automation
  6. 1:30:412:59Setting up a Browse Abandonment flow in KlaviyoDemonstrates creating a Browse Abandonment flow, configuring the 'Viewed Product' trigger, and setting up flow filters to exclude recent purchasers.KlaviyoTrigger emails from behavior / events
  7. 1:45:554:46Creating Abandoned Cart and Checkout flowsShows the setup of an Abandoned Cart flow using the 'Added to Cart' trigger and cloning it to create an Abandoned Checkout flow with the 'Checkout Started' trigger.KlaviyoSet up an abandoned-cart flow (ecommerce)
  8. 2:07:331:59Configuring a Post-Purchase automationDemonstrates setting up a post-purchase flow in Klaviyo with an order count split to differentiate between first-time and returning customers.KlaviyoSet up a post-purchase / win-back flow
  9. 3:19:055:27Building an Engaged 90-Day segment in KlaviyoStep-by-step creation of an engagement segment using 'OR' logic to combine email opens, clicks, and website activity over a 90-day period.KlaviyoSegment the list
  10. 3:42:461:02Setting up a branded sending domain in KlaviyoShows where to find the domain settings in Klaviyo to add a branded sending domain and update DNS records for better deliverability.KlaviyoAuthenticate sending domain (SPF/DKIM/DMARC)
  11. 4:01:350:57Exporting Klaviyo analytics for AI analysisDemonstrates how to export campaign and flow analytics as CSV files from Klaviyo to be used for external data analysis.KlaviyoTrack opens / clicks / revenue (reporting)
  12. Watch “Klaviyo Email Marketing FULL Course 2026: The Complete Ecommerce System (Step by Step)” →

Create an email signup / subscription form

  1. 5:403:13Setting up a Klaviyo signup form and targeting rulesThe creator demonstrates how to create a new signup form in Klaviyo, selecting the list, and configuring targeting behaviors like exit intent, time delays, and page exclusions.Emiel Dingemans from Magicianly | Email Marketing
  2. 8:535:12Designing a high-converting popup in KlaviyoCurrentA step-by-step walkthrough of the Klaviyo form builder, showing how to add logos, edit headlines, style input fields, and remove the close 'X' to reduce friction.Emiel Dingemans from Magicianly | Email Marketing
  3. 19:422:45Optimizing Klaviyo forms for mobile devicesDemonstration of cloning a desktop form to create a mobile-specific version, adjusting button heights, font sizes, and teaser styles for smaller screens.Emiel Dingemans from Magicianly | Email Marketing
  4. 9:432:23Building and Targeting Signup FormsShows the creation of popups, flyouts, and embedded forms, including multi-step collection, mobile optimization, and behavioral triggers like exit intent.Business Solution
  5. 26:428:36Designing a High-Converting Signup FormUsing the form editor to customize headlines, input fields, CTA buttons, and success pages while removing friction elements like the 'X' close button.Emiel Dingemans from Magicianly | Email Marketing
  6. 37:101:58Setting up a Signup Form TeaserDemonstrating how to create a persistent 'teaser' tab that allows users to reopen the signup form after closing it.Emiel Dingemans from Magicianly | Email Marketing
  7. 39:083:37Optimizing Signup Forms for MobileCloning a desktop form and adjusting button sizes, font sizes, and input field heights specifically for mobile users.Emiel Dingemans from Magicianly | Email Marketing
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