Klaviyo: Setting up Browse Abandonment Flow

Demo summary

Walks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.

Go to the Flow editor in Klaviyo
Select 'Viewed Product' as the metric trigger
Add a flow filter to target users who have 'Started Checkout' zero times since starting the flow
Set a time delay for the first email, such as 30 minutes
Add an email component to the flow
Select a template and use dynamic blocks to show the product the customer viewed

Ensure your website integration is correctly firing the 'Viewed Product' metric before setting up the flow

Include social proof in your abandoned browse emails to build trust
Use dynamic blocks to ensure the exact product the customer was looking at is displayed in the email
Set the flow to allow re-entry so customers can receive the sequence more than once over time

“it's that simple”

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11:042:38Designing Emails in Klaviyo EditorShows the process of uploading designs from Figma, using the drag-and-drop editor, and creating text-based native emails.Klaviyo· Design a newsletter / email (drag-and-drop editor)
18:434:51Setting up Browse Abandonment FlowCurrentWalks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.Klaviyo· Trigger emails from behavior / events
29:253:01Configuring Abandoned Cart TriggersDemonstrates how to use the 'Started Checkout' event and dynamic product blocks to show items left in the cart.Klaviyo· Set up an abandoned-cart flow (ecommerce)
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43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Klaviyo· Segment the list
Watch “Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP)” →

1:30:412:59Setting up a Browse Abandonment flow in KlaviyoDemonstrates creating a Browse Abandonment flow, configuring the 'Viewed Product' trigger, and setting up flow filters to exclude recent purchasers.Emiel Dingemans from Magicianly | Email Marketing
2:480:46Enable on-site tracking via Shopify app embedDemonstrates enabling the Klaviyo app embed within Shopify's theme settings to track real-time customer browsing behavior.Klaviyo
18:434:51Setting up Browse Abandonment FlowCurrentWalks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.Max Sturtevant
1:19:135:28Setting up a Site Abandonment FlowCreating a flow triggered by 'Active on Site' to target visitors who browse the home page but don't view specific products.Emiel Dingemans from Magicianly | Email Marketing
1:24:414:06Building a Browse Abandonment FlowConfiguring a flow triggered by 'Viewed Product' with filters to exclude those who have already added items to their cart.Emiel Dingemans from Magicianly | Email Marketing