Klaviyo: Verifying Event Tracking and Metrics

Demo summary
A walkthrough of the Klaviyo analytics dashboard to verify that events like 'Active on Site' and 'Added to Cart' are firing correctly from the integrated store.
Step-by-step
- Navigate to the left-hand menu and select Analytics
- Click on Metrics
- Locate core events such as Active on Site, Added to Cart, and Checkout Started
- Review the event fire counts to ensure the volume aligns with your actual website traffic
Watch out for
- Updating your website theme can break event tracking
- Changing your cart to a drawer-style instead of a dedicated page may cause tracking issues with certain themes
Tips
- Check all core events immediately after any major site changes like a theme update
- Monitor for huge drop-offs in Viewed Product or Added to Cart metrics to identify technical failures
- Flag any discrepancies where event fires significantly exceed your total website visitor count
- Ensure this tracking is verified before sending any emails
Highlights
“this piece of the setup is really, really important and these are absolute non-negotiables”
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