Klaviyo: Create a newsletter pop-up from scratch

Step-by-step

1. Click Create Form and select the option to build from scratch
2. Label the form and select Pop-up as the form type
3. Select a list to add subscribers to (e.g., Newsletter)
4. Delete the Survey step to reduce friction
5. Configure the Teaser display settings and background colors
6. Replace the placeholder image with your brand logo and adjust the size
7. Customize the text, fonts, and button colors in the Email Opt-in tab
8. Verify the button action is set to Submit Form
9. Align the Success page styling with your brand and click Publish

Options

• Use pre-made templates instead of building from scratch
• Change Teaser shape (e.g., rectangle) and font styles
• Adjust button block padding for a longer button appearance
• Modify email input block colors

Watch out for

• Do not tick the 'Data Privacy' checkbox during initial setup as it can make the pop-up look weird
• Ensure the button action is specifically set to submit to the correct list
• Integration must be set up before the form can go live

Tips

• Delete the survey step to avoid adding friction points for capturing emails
• Keep the teaser setting as 'Show after form is closed' so it remains accessible to users
• Keep the design as simple as possible when just getting started
• Ensure the success page fonts and colors are consistent with the opt-in page

Highlights

“It's really straightforward. Just play around with it and you'll be good to go.”