Klaviyo: Creating segments with Commerce7 data
Klaviyo
Demo summary
Demonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.
Step-by-step
- Navigate to Segments and click Create a new segment
- Select 'Properties about someone' to filter by Commerce7 attributes
- Set a condition such as 'Commerce7 club is not empty' to identify club members
- Use 'What someone has done or not done' to select metrics like 'Checked in for a reservation' or 'Ordered product'
- Add filters to metrics, such as 'where wine type equals red', to narrow the segment
- Switch the event type to update the available property filters (e.g., switching to 'Placed reservation' to see tour type or table options)
Options
- Filter by specific club names using 'contains'
- Segment by loyalty tier, marketing status, or metadata
- Segment by non-club members using the 'is empty' condition
- Filter by staff member associated with a reservation
Tips
- Use 'is not empty' as a quick way to identify all active club members regardless of specific club type
- Play with different events and properties to find creative ways to segment your audience
- Use the 'What someone has done' metric to capture specific behaviors like red wine preference or reservation history
Highlights
“segments are really really powerful because of all the data and all of the events that we're sending over”
All demos from “Commerce7 Klaviyo Integration Demo by Digimatic”
- 0:181:53Using Commerce7 product blocks in KlaviyoThe demo shows how to drag product blocks into a Klaviyo template and use dynamic product feeds to automatically pull in wine products (vintage, varietal, etc.) from Commerce7.Klaviyo· Design a newsletter / email (drag-and-drop editor)
- 2:112:40Syncing customer profiles and custom propertiesShows how customer data from Commerce7, including club membership, loyalty tiers, and tags, appears within a Klaviyo profile, including predictive analytics and activity logs.Klaviyo· Tag & manage subscribers
- 6:012:35Creating segments with Commerce7 dataCurrentDemonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.Klaviyo· Segment the list
- 8:362:57Building a pickup reminder automation flowA step-by-step walkthrough of building a custom flow in Klaviyo triggered by a 'Placed Order' event where the delivery method is 'pickup', including wait steps and conditional filters.Klaviyo· Build a welcome / drip automation
- Watch “Commerce7 Klaviyo Integration Demo by Digimatic” →
Segment the list
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