Klaviyo: Create and schedule an email campaign

Uk Desi Vlogger·May 2026

Demo summary

Walks through creating a campaign, selecting specific audience segments (like 'Engaged 30 days'), and using the drag-and-drop editor to design the email.

Step-by-step

Go to Campaigns and click Create Campaign
Select Email as the campaign type
Choose a specific audience segment
Write a subject line and add preview text
Design the email using the drag-and-drop editor
Send a test email to yourself
Schedule the campaign for a specific date and time

Options

Target 'Engaged 30 days' for recent openers/clickers
Target 'VIP customers' based on spend and order frequency
Target 'Browse abandoners' who viewed products without adding to cart
Target 'At risk customers' who haven't purchased in 90 days
Turn on Send Time Optimization once you have enough data

Tips

Keep subject lines under 50 characters
Check the email design on mobile as most people read on their phones
Schedule for mid-morning on Tuesday through Thursday in the audience's time zone
Keep email design simple with one message and one call to action

All demos from “How to Setup Klaviyo Email Marketing Tutorial for Beginners | Uk Desi Vlogger”

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4:211:26Setting up automated flows in KlaviyoDemonstrates building welcome, abandoned cart, and post-purchase flows using pre-built templates and adjusting timing and logic.Klaviyo· Build a welcome / drip automation
5:471:14Create and schedule an email campaignCurrentWalks through creating a campaign, selecting specific audience segments (like 'Engaged 30 days'), and using the drag-and-drop editor to design the email.Klaviyo· Send a broadcast campaign
7:240:41Analyze campaign performance and A/B testingShows how to review analytics for open rates and click rates, and how to set up A/B tests for subject lines.Klaviyo· Track opens / clicks / revenue (reporting)
Watch “How to Setup Klaviyo Email Marketing Tutorial for Beginners | Uk Desi Vlogger” →

Send a broadcast campaign

5:471:14Create and schedule an email campaignCurrentWalks through creating a campaign, selecting specific audience segments (like 'Engaged 30 days'), and using the drag-and-drop editor to design the email.Uk Desi Vlogger
14:346:33Creating and Scheduling an Email CampaignA full walkthrough of creating a campaign, including naming conventions, selecting audiences/exclusions, choosing templates, and configuring advanced scheduling options like recipient local time zone.Derek Stroh
10:401:30Schedule and send a Klaviyo campaignDemonstrates the campaign sending workflow, including selecting recipients, enabling smart sending, writing subject lines, and scheduling the send time.Walshy Mails | Sunlo Consulting
1:102:23Creating and Scheduling Campaigns in KlaviyoDemonstrates the workflow for setting up one-off email and SMS campaigns, including audience selection, AI subject line assistance, and advanced scheduling options like Smart Send Time.Business Solution
8:112:17Creating and sending an email campaignDemonstrates the process of setting up a newsletter campaign, including subject line configuration, template selection, and using the drag-and-drop editor.EmailTooltester
14:331:42Creating and scheduling a campaignShows the process of selecting a campaign template, writing a subject line, and scheduling the send time.Max Sturtevant
1:57:472:53Creating and Scheduling an Email CampaignThe process of starting a new campaign, selecting recipients, and navigating to the drag-and-drop editor.Emiel Dingemans from Magicianly | Email Marketing