Klaviyo: Creating Win-Back Segments

Max Sturtevant·Jan 2026

Demo summary

Demonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).

Step-by-step

Go to your Klaviyo account and create a new segment
Set the segment parameters to identify customers who have placed an order but have not purchased in a specific timeframe (e.g., 90 days)
Set the flow trigger to be segment-based
Select your newly created win-back segment as the trigger
Add a time delay to the flow
Add marketing emails to the flow layout

Options

Trigger the flow manually for testing

Tips

Typically, win-back emails are sent around 1:00 PM

Highlights

“Perfect. It's that simple to set up our win back trigger.”

All demos from “Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP)”

3:113:05Setting up a Welcome Flow in KlaviyoDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Klaviyo· Build a welcome / drip automation
11:042:38Designing Emails in Klaviyo EditorShows the process of uploading designs from Figma, using the drag-and-drop editor, and creating text-based native emails.Klaviyo· Design a newsletter / email (drag-and-drop editor)
18:434:51Setting up Browse Abandonment FlowWalks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.Klaviyo· Trigger emails from behavior / events
29:253:01Configuring Abandoned Cart TriggersDemonstrates how to use the 'Started Checkout' event and dynamic product blocks to show items left in the cart.Klaviyo· Set up an abandoned-cart flow (ecommerce)
36:322:57Building Post-Purchase Upsell FlowsShows how to trigger a flow based on 'Placed Order' and use conditional splits to differentiate between first-time and repeat buyers.Klaviyo· Set up a post-purchase / win-back flow
43:033:41Creating Win-Back SegmentsCurrentDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Klaviyo· Segment the list
Watch “Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP)” →

Segment the list

3:19:055:27Building an Engaged 90-Day segment in KlaviyoStep-by-step creation of an engagement segment using 'OR' logic to combine email opens, clicks, and website activity over a 90-day period.Emiel Dingemans from Magicianly | Email Marketing
1:26:303:10Building Dynamic Segments with AND/OR LogicDemonstrates the segment builder in Klaviyo, showing how to combine conditions like email engagement, purchase history, and subscription status using boolean logic.Derek Stroh
43:033:41Creating Win-Back SegmentsCurrentDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Max Sturtevant
3:250:26Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.Adam Rehm
12:062:21Advanced Audience SegmentationDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.Business Solution
6:012:35Creating segments with Commerce7 dataDemonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.Digimatic
16:131:25Creating audience segmentsDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.Max Sturtevant
2:000:30Segmenting by Shopify Markets locale and countryWalks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.Klaviyo
2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.Emiel Dingemans from Magicianly | Email Marketing