Klaviyo: Segmenting by Shopify Markets locale and country

Klaviyo·Mar 2026

Demo summary

Walks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.

Step-by-step

Create a new segment in Klaviyo
Select 'locale language' as the property to target customers based on the language they speak
Select 'locale country' as the property to target customers based on their specific purchasing region

Options

Segment by locale language for cultural events like Francophonie Day
Segment by locale country for region-specific offers like warranty programs

Tips

Use locale language when the goal is to send content in a specific language regardless of customer location
Use locale country when the goal is to target everyone who has purchased in a specific region regardless of their language

Highlights

“powerful ways to do that”

All demos from “3 Ways to Use Shopify Markets Data in Klaviyo to Scale Global Marketing”

1:040:22Using Smart Translations in KlaviyoDemonstrates how to use the Smart Translations feature to build a message, select supported languages, and automatically generate localized versions based on Shopify locale data.Klaviyo· Design a newsletter / email (drag-and-drop editor)
1:290:15Conditional content blocks based on localeShows how to use locale data to show or hide specific blocks within an email for regional promotions or shipping notes.Klaviyo· Design a newsletter / email (drag-and-drop editor)
2:000:30Segmenting by Shopify Markets locale and countryCurrentWalks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.Klaviyo· Segment the list
2:440:14Regional paths in automation flowsDemonstrates using conditional splits and entry triggers based on Shopify Markets data to route customers through localized automation paths.Klaviyo· Build a welcome / drip automation
Watch “3 Ways to Use Shopify Markets Data in Klaviyo to Scale Global Marketing” →

Segment the list

3:19:055:27Building an Engaged 90-Day segment in KlaviyoStep-by-step creation of an engagement segment using 'OR' logic to combine email opens, clicks, and website activity over a 90-day period.Emiel Dingemans from Magicianly | Email Marketing
1:26:303:10Building Dynamic Segments with AND/OR LogicDemonstrates the segment builder in Klaviyo, showing how to combine conditions like email engagement, purchase history, and subscription status using boolean logic.Derek Stroh
43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Max Sturtevant
3:250:26Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.Adam Rehm
12:062:21Advanced Audience SegmentationDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.Business Solution
6:012:35Creating segments with Commerce7 dataDemonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.Digimatic
16:131:25Creating audience segmentsDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.Max Sturtevant
2:000:30Segmenting by Shopify Markets locale and countryCurrentWalks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.Klaviyo
2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.Emiel Dingemans from Magicianly | Email Marketing