Klaviyo: Creating audience segments

All demos from “Klaviyo Email Marketing Tutorial For Beginners (FULL SETUP)”

1. 4:533:49Create and customize a Klaviyo signup formDemonstrates how to select a form template, adjust the background and behavior settings (like 30-second delay or exit intent), and configure mobile vs. desktop targeting.Klaviyo· Add an opt-in popup
2. 8:541:41Setting up a Welcome Series flowShows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.Klaviyo· Build a welcome / drip automation
3. 10:372:14Designing emails in Klaviyo's editorWalks through using the drag-and-drop editor to replace images, add product sections, and integrate social links into a template.Klaviyo· Design a newsletter / email (drag-and-drop editor)
4. 12:481:11Configuring Abandoned Cart flowsDemonstrates setting up triggers for when a customer leaves items in their cart without completing a purchase.Klaviyo· Set up an abandoned-cart flow (ecommerce)
5. 14:331:42Creating and scheduling a campaignShows the process of selecting a campaign template, writing a subject line, and scheduling the send time.Klaviyo· Send a broadcast campaign
6. 16:131:25Creating audience segmentsCurrentDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.Klaviyo· Segment the list
7. Watch “Klaviyo Email Marketing Tutorial For Beginners (FULL SETUP)” →

Segment the list

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1. 3:19:055:27Building an Engaged 90-Day segment in KlaviyoStep-by-step creation of an engagement segment using 'OR' logic to combine email opens, clicks, and website activity over a 90-day period.Emiel Dingemans from Magicianly | Email Marketing
2. 1:26:303:10Building Dynamic Segments with AND/OR LogicDemonstrates the segment builder in Klaviyo, showing how to combine conditions like email engagement, purchase history, and subscription status using boolean logic.Derek Stroh
3. 43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Max Sturtevant
4. 3:250:26Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.Adam Rehm
5. 12:062:21Advanced Audience SegmentationDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.Business Solution
6. 6:012:35Creating segments with Commerce7 dataDemonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.Digimatic
7. 16:131:25Creating audience segmentsCurrentDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.Max Sturtevant
8. 2:000:30Segmenting by Shopify Markets locale and countryWalks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.Klaviyo
9. 2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.Emiel Dingemans from Magicianly | Email Marketing