Create and customize a Klaviyo signup form

Max Sturtevant·May 2025

Demo summary

Demonstrates how to select a form template, adjust the background and behavior settings (like 30-second delay or exit intent), and configure mobile vs. desktop targeting.

Step-by-step

Select a signup form template from the Klaviyo library
Adjust the background and wording to match your brand
Set the form behavior to trigger after a 30-second delay or on exit intent
Configure targeting settings to distinguish between mobile and desktop visitors
Customize the success page that appears after the form is submitted

Options

Trigger the form based on time (30 seconds) or user behavior (exit intent)
Set the form to be mobile-exclusive or desktop-exclusive

Watch out for

Ensure you adjust targeting so the form doesn't show improperly to the wrong visitor type

Tips

Use a limited-time discount or price-off wording to increase the likelihood of a click
Make the form feel like a natural part of the page rather than an intrusive pop-up

All demos from “Klaviyo Email Marketing Tutorial For Beginners (FULL SETUP)”

4:533:49Create and customize a Klaviyo signup formCurrentDemonstrates how to select a form template, adjust the background and behavior settings (like 30-second delay or exit intent), and configure mobile vs. desktop targeting.Klaviyo· Add an opt-in popup
8:541:41Setting up a Welcome Series flowShows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.Klaviyo· Build a welcome / drip automation
10:372:14Designing emails in Klaviyo's editorWalks through using the drag-and-drop editor to replace images, add product sections, and integrate social links into a template.Klaviyo· Design a newsletter / email (drag-and-drop editor)
12:481:11Configuring Abandoned Cart flowsDemonstrates setting up triggers for when a customer leaves items in their cart without completing a purchase.Klaviyo· Set up an abandoned-cart flow (ecommerce)
14:331:42Creating and scheduling a campaignShows the process of selecting a campaign template, writing a subject line, and scheduling the send time.Klaviyo· Send a broadcast campaign
16:131:25Creating audience segmentsDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.Klaviyo· Segment the list
Watch “Klaviyo Email Marketing Tutorial For Beginners (FULL SETUP)” →

Add an opt-in popup

2:590:51Create a signup form and list in KlaviyoShows how to create a 'newsletter subscribers' list and build a corresponding signup popup with exit-intent triggers and GDPR compliance.Uk Desi Vlogger
45:393:48Configuring Popup Targeting and BehaviorsA detailed demo of setting up popup triggers including exit intent, scroll depth, and frequency caps, as well as mapping the form to a specific subscriber list.Derek Stroh
4:262:58Create a newsletter pop-up from scratchA step-by-step walkthrough of building a pop-up form in Klaviyo, including teaser settings, logo customization, button styling, and success page configuration.Walshy Mails | Sunlo Consulting
4:533:49Create and customize a Klaviyo signup formCurrentDemonstrates how to select a form template, adjust the background and behavior settings (like 30-second delay or exit intent), and configure mobile vs. desktop targeting.Max Sturtevant
52:2918:01Build a mobile opt-in popup in KlaviyoA step-by-step walkthrough of creating a mobile-only signup form in Klaviyo, including editing blocks, setting up multi-step email/SMS capture, and configuring targeting behaviors like time delay.Max Sturtevant
1:10:304:42Design a desktop signup form in KlaviyoDemonstrates how to clone a mobile form for desktop use, adjust image placement (Right image vs. Left image), and hide the close button to force user decision-making.Max Sturtevant
19:177:25Creating and Targeting a Popup Signup FormBuilding a popup form from a template and configuring advanced targeting rules like exit-intent, scroll depth, and URL exclusions.Emiel Dingemans from Magicianly | Email Marketing