Klaviyo: Bulk Suppressing Unengaged Profiles

Demo summary
Showing the shortcut in Klaviyo to suppress all current members of a segment to clean the email list.
Step-by-step
- Navigate to the specific segment containing unengaged profiles
- Click the three dots icon in the top right corner
- Select 'Suppress current members'
Watch out for
- This action only suppresses the people who are currently in the segment at the time of clicking
Tips
- Use this feature on an 'Unengaged 120 days' segment to clean your list
- Use the unengaged segment for your Sunset flow before suppressing
Highlights
“they built a huge time saver... thankfully Klaviyo has solved this issue”
All demos from “Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce)”
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8:443:57Setting up a Dedicated Sending Domain and DMARCStep-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.Klaviyo· Authenticate sending domain (SPF/DKIM/DMARC)
12:412:04Configuring Smart Sending and Attribution SettingsAdjusting account-level settings for smart sending windows, conversion attribution, and UTM tracking parameters.Klaviyo· Deliverability & setup
14:451:55Setting up the Klaviyo Brand LibraryUploading logos, selecting brand colors, and importing Google Fonts for consistent email styling.Klaviyo· Design a newsletter / email (drag-and-drop editor)
19:177:25Creating and Targeting a Popup Signup FormBuilding a popup form from a template and configuring advanced targeting rules like exit-intent, scroll depth, and URL exclusions.Klaviyo· Add an opt-in popup
26:428:36Designing a High-Converting Signup FormUsing the form editor to customize headlines, input fields, CTA buttons, and success pages while removing friction elements like the 'X' close button.Klaviyo· Create an email signup / subscription form
37:101:58Setting up a Signup Form TeaserDemonstrating how to create a persistent 'teaser' tab that allows users to reopen the signup form after closing it.Klaviyo· Create an email signup / subscription form
39:083:37Optimizing Signup Forms for MobileCloning a desktop form and adjusting button sizes, font sizes, and input field heights specifically for mobile users.Klaviyo· Create an email signup / subscription form
48:081:31Adding a 'Micro-Yes' Step to Signup FormsDemonstrating how to add an initial commitment step to a form to increase overall conversion rates.Klaviyo· A/B test a campaign
56:119:34Klaviyo Flow Builder BasicsAn overview of the flow interface, including selecting triggers (Added to List, Placed Order), adding profile filters, and using conditional splits.Klaviyo· Build a welcome / drip automation
1:05:4510:54Building a Multi-Step Welcome Series FlowConstructing a 7-email welcome sequence with specific time delays and content angles like brand story, bestsellers, and social proof.Klaviyo· Build a welcome / drip automation
1:19:135:28Setting up a Site Abandonment FlowCreating a flow triggered by 'Active on Site' to target visitors who browse the home page but don't view specific products.Klaviyo· Trigger emails from behavior / events
1:24:414:06Building a Browse Abandonment FlowConfiguring a flow triggered by 'Viewed Product' with filters to exclude those who have already added items to their cart.Klaviyo· Trigger emails from behavior / events
1:28:477:56Creating an Abandoned Cart FlowSetting up a flow triggered by 'Added to Cart' and explaining the difference between cart abandonment and checkout abandonment.Klaviyo· Set up an abandoned-cart flow (ecommerce)
1:38:5311:12Building a Post-Purchase Customer Thank You FlowDesigning a flow triggered by 'Placed Order' that uses conditional splits to distinguish between first-time and returning buyers.Klaviyo· Set up a post-purchase / win-back flow
1:53:203:16Creating a Sunset Flow for Unengaged SubscribersSetting up an automation to re-engage or suppress subscribers who haven't opened emails in a long period to protect sender reputation.Klaviyo· Improve deliverability / avoid spam
1:57:472:53Creating and Scheduling an Email CampaignThe process of starting a new campaign, selecting recipients, and navigating to the drag-and-drop editor.Klaviyo· Send a broadcast campaign
2:34:4411:34Importing Custom Designs into KlaviyoDemonstration of taking sliced images from Figma, compressing them, and assembling them into a responsive email within the Klaviyo editor.Klaviyo· Design a newsletter / email (drag-and-drop editor)
2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.Klaviyo· Segment the list
3:05:320:33Bulk Suppressing Unengaged ProfilesCurrentShowing the shortcut in Klaviyo to suppress all current members of a segment to clean the email list.Klaviyo· Tag & manage subscribers
3:22:321:32A/B Testing Campaign Send TimesSetting up a send-time split test to determine which hour generates the highest 'Placed Order' rate.Klaviyo· A/B test a campaign- Watch “Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce)” →
Tag & manage subscribers
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7:221:22Setting up a Main Subscriber ListDemonstration of creating a newsletter list and choosing between single and double opt-in settings.Emiel Dingemans from Magicianly | Email Marketing
3:05:320:33Bulk Suppressing Unengaged ProfilesCurrentShowing the shortcut in Klaviyo to suppress all current members of a segment to clean the email list.Emiel Dingemans from Magicianly | Email Marketing
0:400:30View unified customer profiles in KlaviyoThe video demonstrates the Klaviyo unified profile interface, showing a 360-degree view of customer data including order history, browsing behavior, and preferences.Klaviyo
Klaviyo