Klaviyo: Building Post-Purchase Upsell Flows

Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP) →

1. 3:113:05Setting up a Welcome Flow in KlaviyoDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Klaviyo· Build a welcome / drip automation
2. 11:042:38Designing Emails in Klaviyo EditorShows the process of uploading designs from Figma, using the drag-and-drop editor, and creating text-based native emails.Klaviyo· Design a newsletter / email (drag-and-drop editor)
3. 18:434:51Setting up Browse Abandonment FlowWalks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.Klaviyo· Trigger emails from behavior / events
4. 29:253:01Configuring Abandoned Cart TriggersDemonstrates how to use the 'Started Checkout' event and dynamic product blocks to show items left in the cart.Klaviyo· Set up an abandoned-cart flow (ecommerce)
5. 36:322:57Building Post-Purchase Upsell FlowsCurrentShows how to trigger a flow based on 'Placed Order' and use conditional splits to differentiate between first-time and repeat buyers.Klaviyo· Set up a post-purchase / win-back flow
6. 43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Klaviyo· Segment the list

Set up a post-purchase / win-back flow →

Klaviyo3Mailchimp1ActiveCampaign1

1. 1:38:5311:12Building a Post-Purchase Customer Thank You FlowDesigning a flow triggered by 'Placed Order' that uses conditional splits to distinguish between first-time and returning buyers.@magicianemieldingemans
2. 36:322:57Building Post-Purchase Upsell FlowsCurrentShows how to trigger a flow based on 'Placed Order' and use conditional splits to differentiate between first-time and repeat buyers.@maxwellcopy
3. 2:07:331:59Configuring a Post-Purchase automationDemonstrates setting up a post-purchase flow in Klaviyo with an order count split to differentiate between first-time and returning customers.@magicianemieldingemans