Klaviyo: Building Post-Purchase Upsell Flows
Klaviyo
Demo summary
Shows how to trigger a flow based on 'Placed Order' and use conditional splits to differentiate between first-time and repeat buyers.
Step-by-step
- Create a new flow from scratch and select the Metric trigger
- Choose Placed Order as the trigger metric
- Add a Conditional Split to the flow
- Configure the split to check if someone has placed an order exactly once
- Add a Time Delay after the split
- Drag an email component into the flow path
Options
- Use a pre-built template instead of building from custom
- Send text-based emails instead of graphic-heavy designs
Watch out for
- The flow must be triggered by the specific Placed Order metric to capture post-purchase behavior
Tips
- Use conditional splits to differentiate messaging between first-time buyers and repeat customers
- Ensure Smart Sending is configured so you don't over-email customers who may have recently received other communications like abandoned cart messages
All demos from “Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP)”
- 3:113:05Setting up a Welcome Flow in KlaviyoDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Klaviyo· Build a welcome / drip automation
- 11:042:38Designing Emails in Klaviyo EditorShows the process of uploading designs from Figma, using the drag-and-drop editor, and creating text-based native emails.Klaviyo· Design a newsletter / email (drag-and-drop editor)
- 18:434:51Setting up Browse Abandonment FlowWalks through setting up the 'Viewed Product' metric trigger and adding flow filters to target users who haven't started a checkout.Klaviyo· Trigger emails from behavior / events
- 29:253:01Configuring Abandoned Cart TriggersDemonstrates how to use the 'Started Checkout' event and dynamic product blocks to show items left in the cart.Klaviyo· Set up an abandoned-cart flow (ecommerce)
- 36:322:57Building Post-Purchase Upsell FlowsCurrentShows how to trigger a flow based on 'Placed Order' and use conditional splits to differentiate between first-time and repeat buyers.Klaviyo· Set up a post-purchase / win-back flow
- 43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Klaviyo· Segment the list
- Watch “Klaviyo Email Marketing Flows Tutorial for 2026 (FULL SETUP)” →
Set up a post-purchase / win-back flow
2:07:331:59Configuring a Post-Purchase automationDemonstrates setting up a post-purchase flow in Klaviyo with an order count split to differentiate between first-time and returning customers.Emiel Dingemans from Magicianly | Email Marketing- 36:322:57Building Post-Purchase Upsell FlowsCurrentShows how to trigger a flow based on 'Placed Order' and use conditional splits to differentiate between first-time and repeat buyers.Max Sturtevant
1:38:5311:12Building a Post-Purchase Customer Thank You FlowDesigning a flow triggered by 'Placed Order' that uses conditional splits to distinguish between first-time and returning buyers.Emiel Dingemans from Magicianly | Email Marketing