Klaviyo: Advanced Audience Segmentation

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1. 1:102:23Creating and Scheduling Campaigns in KlaviyoDemonstrates the workflow for setting up one-off email and SMS campaigns, including audience selection, AI subject line assistance, and advanced scheduling options like Smart Send Time.Klaviyo· Send a broadcast campaign
2. 3:332:00Building Automated Marketing FlowsShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Klaviyo· Build a welcome / drip automation
3. 5:332:01Designing Email Templates with Drag-and-DropWalks through the visual editor using sections and blocks, highlighting universal content for brand consistency and dynamic tables for personalized data rendering.Klaviyo· Design a newsletter / email (drag-and-drop editor)
4. 7:342:09Setting Up Dynamic Product FeedsDemonstrates how to pull product catalog data into emails using rule-based logic for personalized recommendations based on browsing and purchase history.Klaviyo· Integrate with Shopify / store / CRM / other apps
5. 9:432:23Building and Targeting Signup FormsShows the creation of popups, flyouts, and embedded forms, including multi-step collection, mobile optimization, and behavioral triggers like exit intent.Klaviyo· Create an email signup / subscription form
6. 12:062:21Advanced Audience SegmentationCurrentDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.Klaviyo· Segment the list
7. 14:273:10Managing Customer Data and Identity ResolutionExplores the B2C CRM and CDP features, showing how profiles are unified, data is transformed without code, and how to monitor data quality across integrations.Klaviyo· Tag & manage subscribers

Segment the list →

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1. 16:131:25Creating audience segmentsDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.@maxwellcopy
2. 2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.@magicianemieldingemans
3. 43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).@maxwellcopy
4. 3:19:055:27Building an Engaged 90-Day segment in KlaviyoStep-by-step creation of an engagement segment using 'OR' logic to combine email opens, clicks, and website activity over a 90-day period.@magicianemieldingemans
5. 12:062:21Advanced Audience SegmentationCurrentDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.@BusinessSolution-org
6. 1:26:303:10Building Dynamic Segments with AND/OR LogicDemonstrates the segment builder in Klaviyo, showing how to combine conditions like email engagement, purchase history, and subscription status using boolean logic.@itsderekstroh
7. 2:000:30Segmenting by Shopify Markets locale and countryWalks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.@Klaviyo
8. 6:012:35Creating segments with Commerce7 dataDemonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.@DigimaticDotCom
9. 3:250:26Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.@rehmcopy