Klaviyo: Advanced Audience Segmentation

Business Solution·Oct 2025

Demo summary

Demonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.

Step-by-step

Navigate to the Segments section in Klaviyo
Add a condition based on actions, profile properties, location, or list membership
Select a metric and define the frequency and time window
Apply filters to the event using top-level properties like item count or category
Add additional conditions using AND/OR logic to refine the audience
Save the segment to allow Klaviyo to begin dynamic processing

Options

Filter by GDPR flag to include or exclude EU residents
Segment by marketing consent status for email, SMS, or push
Use relative time logic (e.g., 'in the last 30 days') or specific date ranges
Manually refresh a segment to force an update
Export segment data for external analysis

Watch out for

Relative time logic (e.g., 'last 30 days') only removes people during a once-daily sweep
All date math and segment rules use UTC time
UK postcodes are supported at the outward code level only
The EU location condition does not include the UK
Segmentation only works on top-level event fields, not deeply nested metadata
Single segments are capped at 100 conditions
Individual event conditions are limited to 10 filters

Tips

Type exact values by hand if the value picker doesn't show them (it only displays the first 1,000)
Build 'not opted in' or 'unengaged' segments to protect deliverability
Monitor the Segment Growth report to track week-over-week additions and drops
Use the list and segment engagement reports to judge lead quality based on behavior

All demos from “Klaviyo Review & Full Demo 2025: The Ultimate Product Tour”

1:102:23Creating and Scheduling Campaigns in KlaviyoDemonstrates the workflow for setting up one-off email and SMS campaigns, including audience selection, AI subject line assistance, and advanced scheduling options like Smart Send Time.Klaviyo· Send a broadcast campaign
3:332:00Building Automated Marketing FlowsShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Klaviyo· Build a welcome / drip automation
5:332:01Designing Email Templates with Drag-and-DropWalks through the visual editor using sections and blocks, highlighting universal content for brand consistency and dynamic tables for personalized data rendering.Klaviyo· Design a newsletter / email (drag-and-drop editor)
7:342:09Setting Up Dynamic Product FeedsDemonstrates how to pull product catalog data into emails using rule-based logic for personalized recommendations based on browsing and purchase history.Klaviyo· Integrate with Shopify / store / CRM / other apps
9:432:23Building and Targeting Signup FormsShows the creation of popups, flyouts, and embedded forms, including multi-step collection, mobile optimization, and behavioral triggers like exit intent.Klaviyo· Create an email signup / subscription form
12:062:21Advanced Audience SegmentationCurrentDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.Klaviyo· Segment the list
14:273:10Managing Customer Data and Identity ResolutionExplores the B2C CRM and CDP features, showing how profiles are unified, data is transformed without code, and how to monitor data quality across integrations.Klaviyo· Tag & manage subscribers
Watch “Klaviyo Review & Full Demo 2025: The Ultimate Product Tour” →

Segment the list

3:19:055:27Building an Engaged 90-Day segment in KlaviyoStep-by-step creation of an engagement segment using 'OR' logic to combine email opens, clicks, and website activity over a 90-day period.Emiel Dingemans from Magicianly | Email Marketing
1:26:303:10Building Dynamic Segments with AND/OR LogicDemonstrates the segment builder in Klaviyo, showing how to combine conditions like email engagement, purchase history, and subscription status using boolean logic.Derek Stroh
43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Max Sturtevant
3:250:26Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.Adam Rehm
12:062:21Advanced Audience SegmentationCurrentDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.Business Solution
6:012:35Creating segments with Commerce7 dataDemonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.Digimatic
16:131:25Creating audience segmentsDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.Max Sturtevant
2:000:30Segmenting by Shopify Markets locale and countryWalks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.Klaviyo
2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.Emiel Dingemans from Magicianly | Email Marketing