Configure Shopify Integration in Klaviyo

Derek Stroh·Jan 2026

Demo summary

The demo shows how to navigate to Klaviyo integrations, select the Shopify app, and enable critical tracking settings like 'viewed product' and behavioral events.

Step-by-step

Go to Settings in the bottom left corner
Click on Integrations
Select the Shopify integration
Enable the 'Add viewed product tracking to my site' setting
Enable behavioral events tracking
Sync Shopify email subscribers to Klaviyo

Options

Click 'Explore apps' if the Shopify integration is not yet listed

Tips

Track as much as humanly possible to help with audience segmentation later
Set up a separate list for Shopify opt-ins rather than merging them into a general list
Use a dedicated 'Shopify opt-ins' list to keep data cleaner and monitor growth trends separately

Highlights

“it just allows for a little bit less of a margin for error if you don't have everything else set up properly”

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Watch “2026 Full Klaviyo Email Marketing FREE Course | Full Tutorial” →

Integrate with Shopify / store / CRM / other apps

2:441:10Configure Shopify Integration in KlaviyoCurrentThe demo shows how to navigate to Klaviyo integrations, select the Shopify app, and enable critical tracking settings like 'viewed product' and behavioral events.Derek Stroh
25:000:42Creating Dynamic Product FeedsShows how to create product feeds in Klaviyo based on Shopify categories to display bestsellers or recently viewed items in emails.Derek Stroh
0:372:11Connect Klaviyo to Shopify and sync subscribersShows how to find the Shopify app in the Klaviyo integration directory, enter the store URL, and configure sync settings for email and SMS subscribers.Klaviyo
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