Klaviyo: Configuring an email footer for deliverability

Shows how to add a primary tab footer with unsubscribe links and text blocks to improve trust with spam filters.
How To Use Klaviyo In 2026 (Everything You Need In Under 10 Minutes) →
0:431:00Navigating the Klaviyo Home DashboardShows how to customize the home dashboard based on specific metrics like 'placed order' and adjust time ranges to view sales performance.Klaviyo· Track opens / clicks / revenue (reporting)
3:250:26Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.Klaviyo· Segment the list
5:260:33Setting up a branded sending domainWalks through the settings menu to locate the domain authentication section for SPF, DKIM, and DMARC records.Klaviyo· Authenticate sending domain (SPF/DKIM/DMARC)
5:590:31Configuring an email footer for deliverabilityCurrentShows how to add a primary tab footer with unsubscribe links and text blocks to improve trust with spam filters.Klaviyo· Improve deliverability / avoid spam
7:200:57Analyzing event metrics and custom dashboardsDemonstrates how to view specific event data like 'Add to Cart' and 'Placed Order' within the analytics tab and how to add cards to the overview dashboard.Klaviyo· Track opens / clicks / revenue (reporting)
Improve deliverability / avoid spam →
8:09:111:05Deliverability hack: Invisible text in KlaviyoDemonstrates how to paste large blocks of text into a Klaviyo email and make it invisible (white text, small font) to improve the image-to-text ratio for spam filters.@maxwellcopy
1:53:203:16Creating a Sunset Flow for Unengaged SubscribersSetting up an automation to re-engage or suppress subscribers who haven't opened emails in a long period to protect sender reputation.@magicianemieldingemans
5:590:31Configuring an email footer for deliverabilityCurrentShows how to add a primary tab footer with unsubscribe links and text blocks to improve trust with spam filters.@rehmcopy
Klaviyo