Klaviyo: Configuring an email footer for deliverability

Adam Rehm·Jan 2026

Demo summary

Shows how to add a primary tab footer with unsubscribe links and text blocks to improve trust with spam filters.

Navigate to the Templates section in Klaviyo
Go to the bottom of your email template to set up a primary tab footer
Add an Unsubscribe link or a Manage Preferences link
Insert a large block of text below the links to increase the text-to-image ratio
Use iloveimg.com to compress your images before uploading

Include a large block of text in the footer because more text makes the email appear more trustworthy to spam filters
Use a primary tab footer to look better to filters on platforms like Gmail, Yahoo, and Outlook

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Watch “How To Use Klaviyo In 2026 (Everything You Need In Under 10 Minutes)” →

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