demobook

Klaviyo: Setting up a Branded Sending Domain

Demo summary

Shows the step-by-step process in Klaviyo settings to connect a dedicated sending domain to improve deliverability.

Step-by-step

  1. Go to Settings in your Klaviyo account
  2. Navigate to the Account level
  3. Click on Domains
  4. Click the button to connect a domain
  5. Access your domain provider's DNS settings
  6. Add the records provided by Klaviyo to your domain provider

Watch out for

  • You must have access to the domain provider where you purchased the domain to set up the records

Tips

  • Refer to the Klaviyo article 'How to set up a branded sending domain' for provider-specific instructions
  • Use the Klaviyo help video if you have questions during the setup process

Highlights

this piece is actually pretty straightforward

All demos from “2026 Full Klaviyo Email Marketing FREE Course | Full Tutorial

  1. 2:441:10Configure Shopify Integration in KlaviyoThe demo shows how to navigate to Klaviyo integrations, select the Shopify app, and enable critical tracking settings like 'viewed product' and behavioral events.KlaviyoIntegrate with Shopify / store / CRM / other apps
  2. 4:011:40Verifying Event Tracking and MetricsA walkthrough of the Klaviyo analytics dashboard to verify that events like 'Active on Site' and 'Added to Cart' are firing correctly from the integrated store.KlaviyoTrack opens / clicks / revenue (reporting)
  3. 5:561:04Setting up a Branded Sending DomainCurrentShows the step-by-step process in Klaviyo settings to connect a dedicated sending domain to improve deliverability.KlaviyoAuthenticate sending domain (SPF/DKIM/DMARC)
  4. 14:346:33Creating and Scheduling an Email CampaignA full walkthrough of creating a campaign, including naming conventions, selecting audiences/exclusions, choosing templates, and configuring advanced scheduling options like recipient local time zone.KlaviyoSend a broadcast campaign
  5. 21:071:06Setting up Flows from TemplatesDemonstrates how to use Klaviyo's flow library to quickly build a Welcome Series and Browse Abandonment automation using pre-configured triggers.KlaviyoBuild a welcome / drip automation
  6. 25:000:42Creating Dynamic Product FeedsShows how to create product feeds in Klaviyo based on Shopify categories to display bestsellers or recently viewed items in emails.KlaviyoIntegrate with Shopify / store / CRM / other apps
  7. 45:393:48Configuring Popup Targeting and BehaviorsA detailed demo of setting up popup triggers including exit intent, scroll depth, and frequency caps, as well as mapping the form to a specific subscriber list.KlaviyoAdd an opt-in popup
  8. 1:26:303:10Building Dynamic Segments with AND/OR LogicDemonstrates the segment builder in Klaviyo, showing how to combine conditions like email engagement, purchase history, and subscription status using boolean logic.KlaviyoSegment the list
  9. Watch “2026 Full Klaviyo Email Marketing FREE Course | Full Tutorial” →

Authenticate sending domain (SPF/DKIM/DMARC)

  1. 1:181:10Authenticate sending domain in KlaviyoThe video demonstrates how to access sending domain settings, generate SPF, DKIM, and CNAME records, and verify them within your domain provider.Uk Desi Vlogger
  2. 3:42:461:02Setting up a branded sending domain in KlaviyoShows where to find the domain settings in Klaviyo to add a branded sending domain and update DNS records for better deliverability.Emiel Dingemans from Magicianly | Email Marketing
  3. 5:260:33Setting up a branded sending domainWalks through the settings menu to locate the domain authentication section for SPF, DKIM, and DMARC records.Adam Rehm
  4. 0:572:50Set up sending domains and DMARC in KlaviyoThe creator demonstrates how to add a sending domain in Klaviyo settings and manually add NS and TXT records (including DMARC) to a DNS provider like Squarespace.Walshy Mails | Sunlo Consulting
  5. 5:561:04Setting up a Branded Sending DomainCurrentShows the step-by-step process in Klaviyo settings to connect a dedicated sending domain to improve deliverability.Derek Stroh
  6. 8:443:57Setting up a Dedicated Sending Domain and DMARCStep-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.Emiel Dingemans from Magicianly | Email Marketing