Klaviyo: Set up AI-optimized A/B tests

Walks through creating an A/B test for subject lines and configuring the AI to automatically send the winning variation or personalized versions to the remaining audience.
How to Use AI for Email Marketing Campaigns →
1:280:36Generate email subject lines with AIShows how to use Klaviyo's subject line AI to generate and select optimized subject lines based on campaign context.Klaviyo· Design a newsletter / email (drag-and-drop editor)
2:041:27Draft email content with AIDemonstrates using the 'draft email content' AI button to generate full email layouts and copy from a text prompt, including section-specific AI generation.Klaviyo· Design a newsletter / email (drag-and-drop editor)
3:310:27Add dynamic product feeds to emailsShows how to drag a product block into an email and set it to 'dynamic' to automatically recommend products to recipients based on store data.Klaviyo· Integrate with Shopify / store / CRM / other apps
4:031:01Set up AI-optimized A/B testsCurrentWalks through creating an A/B test for subject lines and configuring the AI to automatically send the winning variation or personalized versions to the remaining audience.Klaviyo· A/B test a campaign
A/B test a campaign →
3:36:500:47Set up A/B tests in Klaviyo flowsDemonstrates the 'conditional split' method for A/B testing flow emails to compare performance metrics directly in the flow builder.@maxwellcopy
48:081:31Adding a 'Micro-Yes' Step to Signup FormsDemonstrating how to add an initial commitment step to a form to increase overall conversion rates.@magicianemieldingemans
3:22:321:32A/B Testing Campaign Send TimesSetting up a send-time split test to determine which hour generates the highest 'Placed Order' rate.@magicianemieldingemans
33:461:17Setting up A/B tests for Klaviyo signup formsShows how to use the 'Create A/B Test' feature in Klaviyo to test different offers (e.g., 20% off vs. mystery discount) and configure manual weight settings.@magicianemieldingemans
4:031:01Set up AI-optimized A/B testsCurrentWalks through creating an A/B test for subject lines and configuring the AI to automatically send the winning variation or personalized versions to the remaining audience.@Klaviyo
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