Klaviyo: Building Automated Marketing Flows

Business Solution·Oct 2025

Demo summary

Shows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.

Step-by-step

Select a trigger such as joining a list, an event, or a date property.
Apply trigger filters to define entry criteria.
Drag and drop time delays between steps to manage sequence timing.
Add conditional splits to branch the journey based on behavior or attributes.
Insert email, SMS, or mobile push messages into the sequence.
Configure profile property updates or webhooks to sync data with external systems.
Set per-message tracking options like UTM parameters.

Options

Start from a template in the flow library.
Use Flows AI to scaffold the structure via plain language descriptions.
Delay until a specific time of day or the recipient's local time zone.
Restrict message delivery to specific days of the week.
Use trigger splits to branch based on data from the initial event.
Update profile properties automatically when a user clicks a specific link.

Watch out for

List and segment triggered flows only allow a person to enter once to prevent looping.
Profile filters are rechecked before each message sends, skipping those who no longer qualify.

Tips

Place a delay before a conditional split so users have time to perform the action you are checking for.
Use profile property updates mid-journey to tag milestones or record interests.
Standardize analytics by setting UTM parameters at the individual step level.

All demos from “Klaviyo Review & Full Demo 2025: The Ultimate Product Tour”

1:102:23Creating and Scheduling Campaigns in KlaviyoDemonstrates the workflow for setting up one-off email and SMS campaigns, including audience selection, AI subject line assistance, and advanced scheduling options like Smart Send Time.Klaviyo· Send a broadcast campaign
3:332:00Building Automated Marketing FlowsCurrentShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Klaviyo· Build a welcome / drip automation
5:332:01Designing Email Templates with Drag-and-DropWalks through the visual editor using sections and blocks, highlighting universal content for brand consistency and dynamic tables for personalized data rendering.Klaviyo· Design a newsletter / email (drag-and-drop editor)
7:342:09Setting Up Dynamic Product FeedsDemonstrates how to pull product catalog data into emails using rule-based logic for personalized recommendations based on browsing and purchase history.Klaviyo· Integrate with Shopify / store / CRM / other apps
9:432:23Building and Targeting Signup FormsShows the creation of popups, flyouts, and embedded forms, including multi-step collection, mobile optimization, and behavioral triggers like exit intent.Klaviyo· Create an email signup / subscription form
12:062:21Advanced Audience SegmentationDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.Klaviyo· Segment the list
14:273:10Managing Customer Data and Identity ResolutionExplores the B2C CRM and CDP features, showing how profiles are unified, data is transformed without code, and how to monitor data quality across integrations.Klaviyo· Tag & manage subscribers
Watch “Klaviyo Review & Full Demo 2025: The Ultimate Product Tour” →

Build a welcome / drip automation

1:09:243:37Building a multi-step Welcome Flow in KlaviyoThe creator builds a welcome automation from a template, adding conditional splits for non-buyers and setting specific time delays for a front-loaded sequence.Emiel Dingemans from Magicianly | Email Marketing
4:211:26Setting up automated flows in KlaviyoDemonstrates building welcome, abandoned cart, and post-purchase flows using pre-built templates and adjusting timing and logic.Uk Desi Vlogger
21:071:06Setting up Flows from TemplatesDemonstrates how to use Klaviyo's flow library to quickly build a Welcome Series and Browse Abandonment automation using pre-configured triggers.Derek Stroh
15:052:08Set up an automated welcome series flowShows how to build a welcome flow triggered by a list subscription, including adding filters (placed order zero times) and configuring time delays between emails.Walshy Mails | Sunlo Consulting
3:113:05Setting up a Welcome Flow in KlaviyoDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Max Sturtevant
3:332:00Building Automated Marketing FlowsCurrentShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Business Solution
8:362:57Building a pickup reminder automation flowA step-by-step walkthrough of building a custom flow in Klaviyo triggered by a 'Placed Order' event where the delivery method is 'pickup', including wait steps and conditional filters.Digimatic
2:440:14Regional paths in automation flowsDemonstrates using conditional splits and entry triggers based on Shopify Markets data to route customers through localized automation paths.Klaviyo
8:541:41Setting up a Welcome Series flowShows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.Max Sturtevant
4:021:47Setting up a Welcome FlowA step-by-step walkthrough of selecting a pre-built welcome flow template and customizing the automation triggers for new subscribers.EmailTooltester
56:119:34Klaviyo Flow Builder BasicsAn overview of the flow interface, including selecting triggers (Added to List, Placed Order), adding profile filters, and using conditional splits.Emiel Dingemans from Magicianly | Email Marketing
1:05:4510:54Building a Multi-Step Welcome Series FlowConstructing a 7-email welcome sequence with specific time delays and content angles like brand story, bestsellers, and social proof.Emiel Dingemans from Magicianly | Email Marketing