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Klaviyo: Setting up a Welcome Series flow

KlaviyoTry it →Watch full video →Max SturtevantMax Sturtevant·

Demo summary

Shows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.

Step-by-step

  1. Go to the Flows section and click Create Flow
  2. Select the Newsletter list as the trigger for the automation
  3. Add an initial email to fire immediately after someone signs up
  4. Drag a Time Delay component into the flow after the first email
  5. Set the wait time for the delay, such as two days
  6. Add a second email to the flow after the time delay

Options

  • Adjust the number of days for the waiting period between emails

Tips

  • Use the first email to thank the subscriber and introduce your brand

All demos from “Klaviyo Email Marketing Tutorial For Beginners (FULL SETUP)”

  1. 4:533:49Create and customize a Klaviyo signup formDemonstrates how to select a form template, adjust the background and behavior settings (like 30-second delay or exit intent), and configure mobile vs. desktop targeting.KlaviyoAdd an opt-in popup
  2. 8:541:41Setting up a Welcome Series flowCurrentShows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.KlaviyoBuild a welcome / drip automation
  3. 10:372:14Designing emails in Klaviyo's editorWalks through using the drag-and-drop editor to replace images, add product sections, and integrate social links into a template.KlaviyoDesign a newsletter / email (drag-and-drop editor)
  4. 12:481:11Configuring Abandoned Cart flowsDemonstrates setting up triggers for when a customer leaves items in their cart without completing a purchase.KlaviyoSet up an abandoned-cart flow (ecommerce)
  5. 14:331:42Creating and scheduling a campaignShows the process of selecting a campaign template, writing a subject line, and scheduling the send time.KlaviyoSend a broadcast campaign
  6. 16:131:25Creating audience segmentsDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.KlaviyoSegment the list
  7. Watch “Klaviyo Email Marketing Tutorial For Beginners (FULL SETUP)” →

Build a welcome / drip automation

  1. 1:09:243:37Building a multi-step Welcome Flow in KlaviyoThe creator builds a welcome automation from a template, adding conditional splits for non-buyers and setting specific time delays for a front-loaded sequence.Emiel Dingemans from Magicianly | Email Marketing
  2. 4:211:26Setting up automated flows in KlaviyoDemonstrates building welcome, abandoned cart, and post-purchase flows using pre-built templates and adjusting timing and logic.Uk Desi Vlogger
  3. 21:071:06Setting up Flows from TemplatesDemonstrates how to use Klaviyo's flow library to quickly build a Welcome Series and Browse Abandonment automation using pre-configured triggers.Derek Stroh
  4. 15:052:08Set up an automated welcome series flowShows how to build a welcome flow triggered by a list subscription, including adding filters (placed order zero times) and configuring time delays between emails.Walshy Mails | Sunlo Consulting
  5. 3:113:05Setting up a Welcome Flow in KlaviyoDemonstrates how to create a welcome flow from scratch, selecting a list trigger and adding time delays between initial emails.Max Sturtevant
  6. 3:332:00Building Automated Marketing FlowsShows the drag-and-drop canvas for creating automated sequences triggered by behavior, including the use of conditional splits, time delays, and profile property updates.Business Solution
  7. 8:362:57Building a pickup reminder automation flowA step-by-step walkthrough of building a custom flow in Klaviyo triggered by a 'Placed Order' event where the delivery method is 'pickup', including wait steps and conditional filters.Digimatic
  8. 2:440:14Regional paths in automation flowsDemonstrates using conditional splits and entry triggers based on Shopify Markets data to route customers through localized automation paths.Klaviyo
  9. 8:541:41Setting up a Welcome Series flowCurrentShows how to trigger an automated email series when someone signs up for a newsletter, including setting wait times between emails.Max Sturtevant
  10. 4:021:47Setting up a Welcome FlowA step-by-step walkthrough of selecting a pre-built welcome flow template and customizing the automation triggers for new subscribers.EmailTooltester
  11. 56:119:34Klaviyo Flow Builder BasicsAn overview of the flow interface, including selecting triggers (Added to List, Placed Order), adding profile filters, and using conditional splits.Emiel Dingemans from Magicianly | Email Marketing
  12. 1:05:4510:54Building a Multi-Step Welcome Series FlowConstructing a 7-email welcome sequence with specific time delays and content angles like brand story, bestsellers, and social proof.Emiel Dingemans from Magicianly | Email Marketing
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