Klaviyo: Setting up a branded sending domain
Klaviyo
Demo summary
Walks through the settings menu to locate the domain authentication section for SPF, DKIM, and DMARC records.
Step-by-step
- Click on the company name in the bottom left corner
- Select Settings
- Click on Domains
- Follow the on-screen steps to activate a branded email sending domain
- Verify that DMARC, SPF, and DKIM records are set up on your brand's domain
Watch out for
- A branded email sending domain must be active and set up to proceed with deliverability best practices
Tips
- Ensure you have all three records (DMARC, SPF, and DKIM) for optimal deliverability
- Refer to specialized deliverability tutorials for detailed record configuration
All demos from “How To Use Klaviyo In 2026 (Everything You Need In Under 10 Minutes)”
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- 3:250:26Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.Klaviyo· Segment the list
- 5:260:33Setting up a branded sending domainCurrentWalks through the settings menu to locate the domain authentication section for SPF, DKIM, and DMARC records.Klaviyo· Authenticate sending domain (SPF/DKIM/DMARC)
- 5:590:31Configuring an email footer for deliverabilityShows how to add a primary tab footer with unsubscribe links and text blocks to improve trust with spam filters.Klaviyo· Improve deliverability / avoid spam
- 7:200:57Analyzing event metrics and custom dashboardsDemonstrates how to view specific event data like 'Add to Cart' and 'Placed Order' within the analytics tab and how to add cards to the overview dashboard.Klaviyo· Track opens / clicks / revenue (reporting)
- Watch “How To Use Klaviyo In 2026 (Everything You Need In Under 10 Minutes)” →
Authenticate sending domain (SPF/DKIM/DMARC)
1:181:10Authenticate sending domain in KlaviyoThe video demonstrates how to access sending domain settings, generate SPF, DKIM, and CNAME records, and verify them within your domain provider.Uk Desi Vlogger
3:42:461:02Setting up a branded sending domain in KlaviyoShows where to find the domain settings in Klaviyo to add a branded sending domain and update DNS records for better deliverability.Emiel Dingemans from Magicianly | Email Marketing- 5:260:33Setting up a branded sending domainCurrentWalks through the settings menu to locate the domain authentication section for SPF, DKIM, and DMARC records.Adam Rehm
0:572:50Set up sending domains and DMARC in KlaviyoThe creator demonstrates how to add a sending domain in Klaviyo settings and manually add NS and TXT records (including DMARC) to a DNS provider like Squarespace.Walshy Mails | Sunlo Consulting 
5:561:04Setting up a Branded Sending DomainShows the step-by-step process in Klaviyo settings to connect a dedicated sending domain to improve deliverability.Derek Stroh
8:443:57Setting up a Dedicated Sending Domain and DMARCStep-by-step guide on adding NS and TXT records to DNS settings (Squarespace/Google Domains) to verify a branded sending domain in Klaviyo.Emiel Dingemans from Magicianly | Email Marketing