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80 Real Product Demos of Clay

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Go to market with unique data—and the ability to act on it

Clay is a creative go‑to‑market (GTM) platform that helps RevOps and growth teams automate and streamline sales and marketing workflows. By enriching data, orchestrating GTM tools, and enabling the execution of any growth campaign—whether outbound, inbound, expansion, or retention—Clay reduces manual research and data‑entry tasks dramatically. Companies like Notion, Verkada, and Intercom use Clay to cut the time SDRs spend on these activities from 67% to near zero, allowing teams to focus on strategy and execution. The platform serves as a unified hub for data enrichment, workflow automation, and campaign implementation, empowering businesses to accelerate growth and improve efficiency.

Build a list from ICP filters

  1. 0:400:26Building a lead list with ICP filters in ClayThe user demonstrates creating a new table in Clay and filtering for software companies by employee size to generate a prospect list.@Sales_Feed
  2. 8:442:29Building a lead list from scratch in ClayThe video demonstrates how to start a new table in Clay and use built-in sources like 'Ocean' or scrapers to find prospects based on specific criteria.@matthewlucero
  3. 1:534:36Importing leads and setting up a Clay tableShows how to create a new table in Clay by importing a CSV or using built-in sources to start a prospecting list.@ericnowoslawski
  4. 9:342:05Building a company list in ClayDemonstrates how to use Clay's internal sources and filters to generate a list of target companies based on specific criteria.Xavier Caffrey GTM
  5. 33:522:04Importing leads from Apollo to ClayDemonstrates how to use the Apollo integration within Clay to import a filtered list of companies and jobs into a Clay table.@Tim-Yakubson
  6. Watch 8 more demos →

AI account/prospect research

  1. 2:541:17Researching negative Glassdoor reviews with Clay AIShows how to use Clay's AI enrichment to search Glassdoor and Indeed for specific negative employee feedback regarding HR processes to use as a sales trigger.@Sales_Feed
  2. 4:520:47Extracting structured data from AI research columnsDemonstrates how to define AI outputs to create structured columns (e.g., True/False for turnover) and using formulas to parse AI-generated text.@Sales_Feed
  3. 17:227:47AI-powered company research and summarizationDemonstrates using Clay's AI (GPT and Sonet models) to scrape company websites and generate summaries to qualify if a lead is B2B or B2C.@matthewlucero
  4. 12:299:23Using Clay formulas for data cleaningWalks through writing and running formulas to normalize domains and handle conditional logic for data enrichment.@ericnowoslawski
  5. 26:093:23Scraping company mission statements with AIShows how to use Clay's web scraper and AI to find and summarize a company's mission statement from their website for research purposes.@matthewlucero
  6. Watch 7 more demos →

Scrape local businesses / maps

  1. 6:370:52Scraping local businesses from Google Maps with ClayThe user demonstrates using the Google Maps integration in Clay to find coffee shops in a specific geographic area and then uses AI to check their reviews for payment issues.@Sales_Feed
  2. 13:473:26Scraping e-commerce product dataShows how to use Clay to scrape specific product information and pricing directly from e-commerce websites.@matthewlucero
  3. 50:043:13Enriching Google Maps leads in ClayShows how to take local business data from Google and enrich it with LinkedIn profile links and company information within a Clay table.Patrick Spychalski
  4. 2:582:17Scrape Google Maps leads into ClayDemonstrates how to use the Google Maps integration within Clay to query local businesses (e.g., restaurants in New York) and import them into a table with descriptions and ratings.@michaelsaruggia

Waterfall enrichment

  1. 11:113:04Setting up waterfall email enrichmentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.@matthewlucero
  2. 25:324:20Setting up an email waterfall with ProspeoDemonstrates the waterfall enrichment feature to find and verify work emails using multiple providers like Prospeo.@ericnowoslawski
  3. 11:302:19Setting up email waterfall enrichmentDemonstrates configuring Clay's waterfall enrichment to find work emails using multiple data providers sequentially.@matthewlucero
  4. 24:322:36Setting up Waterfall Email EnrichmentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Xavier Caffrey GTM
  5. 1:432:53Enriching local business leads with ClayThe video demonstrates using Clay to take a list of local businesses (dentists) and enrich them with digital marketing data, email addresses, and social media profiles.Sales Feed
  6. Watch 9 more demos →

Sync leads to CRM

  1. 25:072:25Exporting enriched leads to SmartleadShows the final step of the workflow: pushing the validated and enriched lead data from a Clay table into a cold email sequencing tool.@matthewlucero
  2. 34:182:27Exporting leads to InstantlyShows the process of mapping Clay columns to Instantly.ai fields to push enriched leads directly into a cold email campaign.Xavier Caffrey GTM
  3. 4:032:37Importing and cleaning leads in ClayThe video shows the process of uploading the exported Apollo CSV into Clay to organize and clean the lead data for outreach campaigns.@matthewlucero
  4. 9:230:58Pushing enriched leads to Outreach or CRMBriefly shows the workflow of pushing the final enriched data from Clay into downstream sales tools like Outreach.@MarkColgan
  5. 37:223:47Syncing Clay data to HubSpot and SalesforceDemonstrates the native integration for exporting enriched lead data directly into CRM platforms like HubSpot.Patrick Spychalski
  6. Watch 4 more demos →

Append firmographic/technographic data

  1. 9:512:40Enriching leads with BuiltWith technographicsDemonstrates using the BuiltWith integration within Clay to identify technologies used by target companies based on their domain.@ericnowoslawski
  2. 3:452:59Importing and enriching company domains in ClayThe video demonstrates how to start with a list of domains and use Clay's table view to pull in company data like corporate names and URLs.@matthewlucero
  3. 38:382:33Normalizing company names in ClayShows the process of using Clay's native enrichment to normalize and clean up company names for use in outreach templates.@Tim-Yakubson
  4. 1:33:272:54Extracting tech stack from job descriptionsDemonstrates using Clay to analyze job descriptions and identify specific technologies like Salesforce or Java used by a company.@Tim-Yakubson
  5. 2:452:45Enriching company data from a website URL in ClayShows how to take a list of company websites and use Clay's enrichment tools to pull back specific company details into the spreadsheet.@MarkColgan
  6. Watch 1 more demos →

Find decision-makers at target accounts

  1. 21:493:45Finding contacts at target companiesShows how to use the 'Find People' integration to search for specific titles like Founders or Sales Directors at a list of companies.@ericnowoslawski
  2. 7:274:50Finding decision makers with Clay enrichmentsShows how to use the 'Find People' enrichment in Clay to search for specific job titles (like Founders) at the companies in the list.@matthewlucero
  3. 20:083:12Finding people at target companiesShows how to use the 'Find People' action in Clay to identify specific job titles (like owners or CEOs) from a list of companies.Xavier Caffrey GTM
  4. 1:471:26Find contacts at company by job title in ClayShows how to use the 'Find contacts at company' enrichment in Clay to identify CEOs and Founders based on website URLs.@OskarMoen
  5. 16:061:31Find decision makers at target companiesDemonstrates how to identify specific personas like owners, partners, or chiefs within a list of companies inside Clay.@michaelsaruggia

Funding/hiring triggers

  1. 38:274:23Finding leads based on job postingsDemonstrates how to use Clay to find companies currently hiring for specific roles like Sales Development Representatives.@ericnowoslawski
  2. 0:004:00Find company lookalikes as a source in ClayDemonstrates how to use the Ocean.io source integration to generate a fresh list of companies that resemble a specific target profile using filters like location and technology.Clay

Personalize cold emails at scale

  1. 17:595:11AI personalization with ClayDemonstrates using Clay's AI (GPT) integration to take scraped product data and rewrite it into clean, personalized sentences for cold emails.@matthewlucero
  2. 27:176:44AI Personalization with ClaygentDemonstrates using Clay's AI (Claygent) to scrape LinkedIn profiles and education data to write hyper-personalized email snippets.Xavier Caffrey GTM
  3. 4:341:08Generating personalized outreach copy in ClayA demonstration of using Clay's AI to generate personalized email and LinkedIn messaging frameworks based on the enriched data points found in previous steps.Sales Feed
  4. 13:131:21Generating AI personalized first linesShows how to use a Claygent template to summarize a company's description into a personalized email opening line.@OskarMoen
  5. 40:039:24Modular data cleaning and name normalization in ClayJoe demonstrates how to build a modular 'cleanup' function within Clay to handle messy lead data, including removing parentheses from names and normalizing titles like 'Doctor' for personalized outreach.@nathanlippi
  6. Watch 5 more demos →

Verify emails / cut bounce

  1. 3:011:52Email validation with ZeroBounce in ClayShows how to toggle the default ZeroBounce validation within the waterfall workflow to ensure deliverability of found emails.Clay
  2. 4:560:44Running email verification in ClayThe creator shows how to map the email column in Clay and run the verification to see the results directly in the table.Niko Kempas

Find work email

  1. 3:282:14Enrich and verify emails using Clay SculptorDemonstration of adding enrichment steps to a list to find and verify work emails using Clay's automated workflows.@matthewlucero
  2. 0:592:57Enriching leads in Clay using Snov.io APIThe video shows how to set up a Clay table and use the Snov.io enrichment integration to find and verify prospect emails using LinkedIn URLs and company data.@Snovio

AI inbound qualification

  1. 20:332:21Automated inbound lead enrichmentShows how to trigger a Clay workflow from an inbound form submission to research the lead and send an immediate notification.@michaelsaruggia
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