Setting up an email waterfall in Clay

All demos from “Full Clay.com Course (2+ Hours)”

1. 33:522:04Importing leads from Apollo to ClayDemonstrates how to use the Apollo integration within Clay to import a filtered list of companies and jobs into a Clay table.Clay· Build a list from ICP filters
2. 38:382:33Normalizing company names in ClayShows the process of using Clay's native enrichment to normalize and clean up company names for use in outreach templates.Clay· Append firmographic/technographic data
3. 41:235:26Using Claygent for AI web researchWalks through setting up a Claygent (AI Agent) prompt to scrape specific information from LinkedIn profiles or websites automatically.Clay· AI account/prospect research
4. 1:33:272:54Extracting tech stack from job descriptionsDemonstrates using Clay to analyze job descriptions and identify specific technologies like Salesforce or Java used by a company.Clay· Append firmographic/technographic data
5. 1:52:412:59Filtering leads by headcount and locationShows how to apply filters within a Clay table to narrow down a list based on company size and geographic location.Clay· Build a list from ICP filters
6. 2:12:355:10Setting up an email waterfall in ClayCurrentExplains and demonstrates the setup of a waterfall enrichment workflow to find and verify work emails using multiple providers.Clay· Waterfall enrichment
7. Watch “Full Clay.com Course (2+ Hours)” →

Waterfall enrichment

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1. 2:12:355:10Setting up an email waterfall in ClayCurrentExplains and demonstrates the setup of a waterfall enrichment workflow to find and verify work emails using multiple providers.Tim Yakubson
2. 24:322:36Setting up Waterfall Email EnrichmentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Xavier Caffrey GTM
3. 14:392:32Importing Apollo leads into Clay for enrichmentShows the process of importing an Apollo lead list into a Clay workbook to begin the waterfall enrichment and email verification process.Aaron Shepherd | GrowthFlare
4. 1:432:53Enriching local business leads with ClayThe video demonstrates using Clay to take a list of local businesses (dentists) and enrich them with digital marketing data, email addresses, and social media profiles.Sales Feed
5. 1:197:33Enriching LinkedIn leads with ClayThe video shows how to use Clay's workbook to filter ICPs, verify current job positions, and use waterfall enrichment to find relevant prospect data.HeyReach
6. 20:192:45Setting up Waterfall Email EnrichmentShows how Clay uses multiple data providers (like Apollo and RocketReach) in a waterfall sequence to maximize email find rates and accuracy.Patrick Spychalski
7. 11:113:04Setting up waterfall email enrichmentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.Matt Lucero
8. 14:271:23Waterfall email enrichment and validationWalks through setting up a waterfall to find work emails and then validating them to ensure they are deliverable and won't bounce.Michael Saruggia - GTM Engineering
9. 1:072:53Setting up a Waterfall Enrichment in ClayThe video demonstrates how to configure the enrichment panel to query multiple email providers and set up fallback logic for finding work emails.Clay
10. 6:333:43Setting up an email waterfall with ProspeoA step-by-step walkthrough of setting up a waterfall enrichment using Prospeo to find work emails, including conditional logic to save credits.Oskar Moen
11. 6:572:35Using Findymail inside Clay waterfallsThe creator demonstrates how to use Findymail credits within a Clay enrichment waterfall to automatically find and verify emails for unknown leads.Lead Gen Jay
12. 49:244:10Setting up API enrichment tables in ClayA walkthrough of connecting external APIs and using Clay's enrichment tables to create a scalable, reusable data enrichment workflow.Nathan Lippi — Clay Bootcamp + GTM Engineering