Clay: Setting up Waterfall Email Enrichment

All demos from “How to Use Clay.com (1 Hour Tutorial)”

1. 11:144:15Importing and filtering leads in ClayDemonstrates how to import a list of records into a Clay table and apply specific filters like job title (CEO, Founder) and location.Clay· Build a list from ICP filters
2. 20:192:45Setting up Waterfall Email EnrichmentCurrentShows how Clay uses multiple data providers (like Apollo and RocketReach) in a waterfall sequence to maximize email find rates and accuracy.Clay· Waterfall enrichment
3. 26:194:58AI-driven email personalization in ClayWalks through using Clay's AI agent to write personalized opening lines based on company data and revenue triggers.Clay· Personalize cold emails at scale
4. 37:223:47Syncing Clay data to HubSpot and SalesforceDemonstrates the native integration for exporting enriched lead data directly into CRM platforms like HubSpot.Clay· Sync leads to CRM
5. 50:043:13Enriching Google Maps leads in ClayShows how to take local business data from Google and enrich it with LinkedIn profile links and company information within a Clay table.Clay· Scrape local businesses / maps
6. Watch “How to Use Clay.com (1 Hour Tutorial)” →

Waterfall enrichment

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1. 2:12:355:10Setting up an email waterfall in ClayExplains and demonstrates the setup of a waterfall enrichment workflow to find and verify work emails using multiple providers.Tim Yakubson
2. 24:322:36Setting up Waterfall Email EnrichmentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Xavier Caffrey GTM
3. 14:392:32Importing Apollo leads into Clay for enrichmentShows the process of importing an Apollo lead list into a Clay workbook to begin the waterfall enrichment and email verification process.Aaron Shepherd | GrowthFlare
4. 1:432:53Enriching local business leads with ClayThe video demonstrates using Clay to take a list of local businesses (dentists) and enrich them with digital marketing data, email addresses, and social media profiles.Sales Feed
5. 1:197:33Enriching LinkedIn leads with ClayThe video shows how to use Clay's workbook to filter ICPs, verify current job positions, and use waterfall enrichment to find relevant prospect data.HeyReach
6. 20:192:45Setting up Waterfall Email EnrichmentCurrentShows how Clay uses multiple data providers (like Apollo and RocketReach) in a waterfall sequence to maximize email find rates and accuracy.Patrick Spychalski
7. 11:113:04Setting up waterfall email enrichmentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.Matt Lucero
8. 14:271:23Waterfall email enrichment and validationWalks through setting up a waterfall to find work emails and then validating them to ensure they are deliverable and won't bounce.Michael Saruggia - GTM Engineering
9. 1:072:53Setting up a Waterfall Enrichment in ClayThe video demonstrates how to configure the enrichment panel to query multiple email providers and set up fallback logic for finding work emails.Clay
10. 6:333:43Setting up an email waterfall with ProspeoA step-by-step walkthrough of setting up a waterfall enrichment using Prospeo to find work emails, including conditional logic to save credits.Oskar Moen
11. 6:572:35Using Findymail inside Clay waterfallsThe creator demonstrates how to use Findymail credits within a Clay enrichment waterfall to automatically find and verify emails for unknown leads.Lead Gen Jay
12. 49:244:10Setting up API enrichment tables in ClayA walkthrough of connecting external APIs and using Clay's enrichment tables to create a scalable, reusable data enrichment workflow.Nathan Lippi — Clay Bootcamp + GTM Engineering