Modular data cleaning and name normalization in Clay

All demos from “GTM Engineering secrets | Clay.com, Make.com vs. n8n, CRMs, and scalable systems”

1. 40:039:24Modular data cleaning and name normalization in ClayCurrentJoe demonstrates how to build a modular 'cleanup' function within Clay to handle messy lead data, including removing parentheses from names and normalizing titles like 'Doctor' for personalized outreach.Clay· Personalize cold emails at scale
2. 49:244:10Setting up API enrichment tables in ClayA walkthrough of connecting external APIs and using Clay's enrichment tables to create a scalable, reusable data enrichment workflow.Clay· Waterfall enrichment
3. Watch “GTM Engineering secrets | Clay.com, Make.com vs. n8n, CRMs, and scalable systems” →

Personalize cold emails at scale

Clay10Instantly10Outreach4Apollo3ZoomInfo3Waalaxy2Pipedrive1Smartlead1Reply.io1Salesloft1lemlist1

1. 17:595:11AI personalization with ClayDemonstrates using Clay's AI (GPT) integration to take scraped product data and rewrite it into clean, personalized sentences for cold emails.@matthewlucero
2. 27:176:44AI Personalization with ClaygentDemonstrates using Clay's AI (Claygent) to scrape LinkedIn profiles and education data to write hyper-personalized email snippets.Xavier Caffrey GTM
3. 4:341:08Generating personalized outreach copy in ClayA demonstration of using Clay's AI to generate personalized email and LinkedIn messaging frameworks based on the enriched data points found in previous steps.Sales Feed
4. 13:131:21Generating AI personalized first linesShows how to use a Claygent template to summarize a company's description into a personalized email opening line.@OskarMoen
5. 40:039:24Modular data cleaning and name normalization in ClayCurrentJoe demonstrates how to build a modular 'cleanup' function within Clay to handle messy lead data, including removing parentheses from names and normalizing titles like 'Doctor' for personalized outreach.@nathanlippi
6. 26:194:58AI-driven email personalization in ClayWalks through using Clay's AI agent to write personalized opening lines based on company data and revenue triggers.Patrick Spychalski
7. 5:082:57Normalizing names with Gemini in ClayDemonstrates using the Gemini integration within Clay to clean and normalize first names and emojis for outreach.@brandoncharleson
8. 4:263:29Generating personalized LinkedIn messages in ClayDemonstrates using Clay's enrichment columns to generate custom text and AI-driven personalization for LinkedIn outreach.@Tim-Yakubson
9. 19:0410:37Generate personalized LinkedIn messages with AIUsing Clay's AI capabilities to write personalized opening lines and follow-up questions based on prospect research data.@heyreach
10. 12:055:53Personalizing cold emails with Clay dataMatteo shows how to use Clay to pull specific pain points and social proof into a campaign table to drive unique email copy.@smartleadai