Building a lead list from scratch in Clay

All demos from “Clay.com Beginner Walkthrough 2026 - Step-by-Step Guide”

1. 8:442:29Building a lead list from scratch in ClayCurrentThe video demonstrates how to start a new table in Clay and use built-in sources like 'Ocean' or scrapers to find prospects based on specific criteria.Clay· Build a list from ICP filters
2. 11:113:04Setting up waterfall email enrichmentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.Clay· Waterfall enrichment
3. 17:227:47AI-powered company research and summarizationDemonstrates using Clay's AI (GPT and Sonet models) to scrape company websites and generate summaries to qualify if a lead is B2B or B2C.Clay· AI account/prospect research
4. 25:072:25Exporting enriched leads to SmartleadShows the final step of the workflow: pushing the validated and enriched lead data from a Clay table into a cold email sequencing tool.Clay· Sync leads to CRM
5. Watch “Clay.com Beginner Walkthrough 2026 - Step-by-Step Guide” →

Build a list from ICP filters

Clay12Instantly12LinkedIn Sales Navigator12Apollo12ZoomInfo12Lusha10Snov.io6Pipedrive5Waalaxy5Hunter3Reply.io3Smartlead2Close CRM2Dripify2Cognism2HeyReach1AimFox1Expandi1Outreach1Lead Loft1Salesloft1lemlist1

1. 0:400:26Building a lead list with ICP filters in ClayThe user demonstrates creating a new table in Clay and filtering for software companies by employee size to generate a prospect list.@Sales_Feed
2. 8:442:29Building a lead list from scratch in ClayCurrentThe video demonstrates how to start a new table in Clay and use built-in sources like 'Ocean' or scrapers to find prospects based on specific criteria.@matthewlucero
3. 1:534:36Importing leads and setting up a Clay tableShows how to create a new table in Clay by importing a CSV or using built-in sources to start a prospecting list.@ericnowoslawski
4. 9:342:05Building a company list in ClayDemonstrates how to use Clay's internal sources and filters to generate a list of target companies based on specific criteria.Xavier Caffrey GTM
5. 33:522:04Importing leads from Apollo to ClayDemonstrates how to use the Apollo integration within Clay to import a filtered list of companies and jobs into a Clay table.@Tim-Yakubson
6. 1:52:412:59Filtering leads by headcount and locationShows how to apply filters within a Clay table to narrow down a list based on company size and geographic location.@Tim-Yakubson
7. 1:020:31Importing leads via CSV into ClayThe creator demonstrates how to create a new table in Clay and import a CSV file containing company website URLs.@OskarMoen
8. 11:144:15Importing and filtering leads in ClayDemonstrates how to import a list of records into a Clay table and apply specific filters like job title (CEO, Founder) and location.Patrick Spychalski
9. 1:152:15Build a lead list of CEOs with Clay SculptorThe video shows how to use the new Sculptor interface to define a target audience (CEOs) and automatically generate a lead list based on specific filters.@matthewlucero
10. 3:181:53Importing LinkedIn leads into ClayThe video shows how to pull identified prospect URLs and lead data into a Clay table for processing.@brandoncharleson
11. 14:584:56Creating a lead list from scratch in ClayThe video demonstrates how to create a new table from scratch, import company domains, and set up columns to find prospect information using Clay's interface.@MichaelGardinerB2B
12. 4:133:15Filtering scraped leads in ClayThe demo shows importing the scraped LinkedIn data into a Clay table and applying filters like job title (e.g., 'Founder') to refine the lead list.Oskar Moen