Clay: Waterfall email enrichment and validation

All demos from “How to Use Clay.com in 2025 (Beginner to Advanced)”

1. 2:582:17Scrape Google Maps leads into ClayDemonstrates how to use the Google Maps integration within Clay to query local businesses (e.g., restaurants in New York) and import them into a table with descriptions and ratings.Clay· Scrape local businesses / maps
2. 6:541:50Build a company list with LinkedIn filters in ClayShows how to filter for specific companies using LinkedIn data within Clay, including headcount, location, and industry (agencies).Clay· Build a list from ICP filters
3. 14:271:23Waterfall email enrichment and validationCurrentWalks through setting up a waterfall to find work emails and then validating them to ensure they are deliverable and won't bounce.Clay· Waterfall enrichment
4. 16:061:31Find decision makers at target companiesDemonstrates how to identify specific personas like owners, partners, or chiefs within a list of companies inside Clay.Clay· Find decision-makers at target accounts
5. 20:332:21Automated inbound lead enrichmentShows how to trigger a Clay workflow from an inbound form submission to research the lead and send an immediate notification.Clay· AI inbound qualification
6. Watch “How to Use Clay.com in 2025 (Beginner to Advanced)” →

Waterfall enrichment

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1. 11:113:04Setting up waterfall email enrichmentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.@matthewlucero
2. 25:324:20Setting up an email waterfall with ProspeoDemonstrates the waterfall enrichment feature to find and verify work emails using multiple providers like Prospeo.@ericnowoslawski
3. 11:302:19Setting up email waterfall enrichmentDemonstrates configuring Clay's waterfall enrichment to find work emails using multiple data providers sequentially.@matthewlucero
4. 24:322:36Setting up Waterfall Email EnrichmentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Xavier Caffrey GTM
5. 1:432:53Enriching local business leads with ClayThe video demonstrates using Clay to take a list of local businesses (dentists) and enrich them with digital marketing data, email addresses, and social media profiles.Sales Feed
6. 2:12:355:10Setting up an email waterfall in ClayExplains and demonstrates the setup of a waterfall enrichment workflow to find and verify work emails using multiple providers.@Tim-Yakubson
7. 1:072:53Setting up a Waterfall Enrichment in ClayThe video demonstrates how to configure the enrichment panel to query multiple email providers and set up fallback logic for finding work emails.Clay
8. 14:392:32Importing Apollo leads into Clay for enrichmentShows the process of importing an Apollo lead list into a Clay workbook to begin the waterfall enrichment and email verification process.@AaronxShepherd
9. 6:333:43Setting up an email waterfall with ProspeoA step-by-step walkthrough of setting up a waterfall enrichment using Prospeo to find work emails, including conditional logic to save credits.@OskarMoen
10. 6:572:35Using Findymail inside Clay waterfallsThe creator demonstrates how to use Findymail credits within a Clay enrichment waterfall to automatically find and verify emails for unknown leads.@leadgenjay
11. 49:244:10Setting up API enrichment tables in ClayA walkthrough of connecting external APIs and using Clay's enrichment tables to create a scalable, reusable data enrichment workflow.@nathanlippi
12. 20:192:45Setting up Waterfall Email EnrichmentShows how Clay uses multiple data providers (like Apollo and RocketReach) in a waterfall sequence to maximize email find rates and accuracy.Patrick Spychalski