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50 Real Product Demos of ZoomInfo

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How Business Goes to Market

ZoomInfo Technologies Inc. is a go-to-market intelligence and engagement platform provider that helps sales and marketing teams identify target customers, decision makers, and grow their pipeline. The company's cloud-based platform provides real-time B2B contact and company information, insights, and technology to businesses worldwide, serving various industry verticals. With a focus on data accuracy, privacy, and security, ZoomInfo supports enterprises, mid-market companies, and small businesses in accelerating sales and marketing growth.

Build a list from ICP filters

  1. 1:015:06Build a company list in ZoomInfoDemonstrates how to use ZoomInfo's advanced filters including industry, location, revenue, and technographics to build a targeted company list.JB - Evaboot
  2. 0:312:03Advanced Search and Scoops in ZoomInfoThe demo shows how to use advanced search filters like company size and geography, combined with 'Scoops' (trigger events) to find companies with specific pain points like sales training needs.@Sales_Feed
  3. 0:003:12Build a lead list with ZoomInfo filtersThe video demonstrates how to use ZoomInfo's search interface to filter companies by industry and size to build a target lead list.JB - Evaboot
  4. 0:501:52Filter enterprise accounts by location and firmographicsThe demo shows how to apply geographic filters (California, Oregon, Arizona) and employee count filters to narrow down a territory to specific enterprise accounts.@ZoomInformation
  5. 1:463:25Building an account list in ZoomInfo GTM StudioThe video shows how to set up a new audience by applying firmographic filters like industry, revenue, and location to build a target account list.Mark Colgan | Outbound Prospecting & Pipeline
  6. Watch 7 more demos →

Find decision-makers at target accounts

  1. 6:063:04Find decision-makers in ZoomInfoShows how to filter for specific job titles, keywords, and responsibilities to find the right contacts within a company list.JB - Evaboot
  2. 5:122:20Find decision makers in ZoomInfoDemonstrates how to drill down from a company list to find specific contact titles like 'Director' and access their contact information.JB - Evaboot
  3. 9:411:12Exporting LinkedIn search results with ZoomInfoDemonstrates selecting profiles from a LinkedIn search and using the extension button to gather emails and company data for export.JB - Evaboot
  4. 1:491:59Identify buying committee members and contact dataA walkthrough of selecting specific job functions and seniority levels to identify the buying committee, followed by accessing their phone numbers and email addresses.@ZoomInformation
  5. 1:331:34Multi-threading buying groups in ZoomInfoDemonstration of how to identify and group key decision-makers within a target account to improve multi-threading strategy.@ZoomInformation
  6. Watch 5 more demos →

Find work email

  1. 9:075:05Using ZoomInfo Chrome Extension on LinkedInWalks through using the ZoomInfo Chrome extension to pull contact data and emails directly from LinkedIn profiles and company pages.JB - Evaboot
  2. 1:032:13Finding prospect emails with ZoomInfo Chrome ExtensionThe video demonstrates how the ZoomInfo button appears on LinkedIn profiles to reveal email addresses and contact workflows.JB - Evaboot

Intent data

  1. 14:104:25Analyze buying intent in ZoomInfoExplains and shows the intent data feature to identify companies actively searching for specific solutions.JB - Evaboot
  2. 2:341:26Targeting leads with Intent and TechnographicsA walkthrough of setting up intent topic clusters to find companies actively searching for specific solutions, and filtering by technographic data (e.g., companies using DocuSign).@Sales_Feed
  3. 4:000:46Analyzing Account-Level Intent SignalsShows how to drill down into a specific company (e.g., 8x8) to see how many people are searching for specific topics and which office locations the intent is coming from.@Sales_Feed
  4. 0:001:35Identifying engaged accounts with ZoomInfo CopilotThe demo shows how the Copilot dashboard surfaces accounts that are recently engaged or showing intent signals like competitor mentions.@ZoomInformation
  5. 3:421:49Track buyer intent and triggers in ZoomInfoShows how to use ZoomInfo's intent topics and scoops to find companies undergoing changes like acquisitions or renewals.Prospeo
  6. Watch 2 more demos →

Append firmographic/technographic data

  1. 18:333:43Enriching lists with ZoomInfo EnhanceDemonstrates uploading a CSV file to ZoomInfo to clean and append missing contact information and firmographic data.JB - Evaboot
  2. 2:170:55Filter by technographic data in ZoomInfoThe creator shows how to filter for specific technologies, such as WordPress, within the ZoomInfo platform.JB - Evaboot
  3. 3:142:20Filtering company data and phone numbersShows how to use the extension to filter by department and find business phone numbers for employees within a specific company list.JB - Evaboot

Website visitor de-anonymization

  1. 4:590:46De-anonymizing Website Visitors with ZoomInfoDemonstrates the 'Websites' feature where ZoomInfo identifies which companies and specific contacts are visiting your landing pages using a tracking code.@Sales_Feed
  2. 7:190:30Identify website visitors with ZoomInfoShows the dashboard for tracking which companies have visited your website, including visit duration and employee count.Prospeo
  3. 2:260:41Identify anonymous website visitorsThe presenter demonstrates how to view companies that have visited the website but did not submit a form, using ZoomInfo's visitor tracking.@ZoomInformation

Sync leads to CRM

  1. 6:390:41Automating Lead Workflows to HubSpotShows how to set up an automated workflow that triggers when a company visits a website, automatically finds contacts, and imports them into HubSpot for sequencing.@Sales_Feed
  2. 2:381:10Filter by CRM account statusDemonstration of using the CRM filter to exclude existing customers or active opportunities from a new prospect list.@ZoomInformation

Funding/hiring triggers

  1. 3:100:58Identify companies by fundraising triggersA walkthrough of using ZoomInfo's intent and timing filters to find companies that have recently raised funds.JB - Evaboot
  2. 19:444:56Using Scoops for intent and funding signalsShows how to filter companies based on 'Scoops' including recent funding rounds, leadership changes, and specific business projects.@BusinessSolution-org

Personalize cold emails at scale

  1. 3:051:22AI-generated personalized outreachShowing how Copilot uses CRM data and recent call transcripts to draft personalized messages for prospects.@ZoomInformation
  2. 32:104:17Generating AI personalized email draftsShows the AI agent generating personalized email copy based on account research and job posting data found earlier in the workflow.Mark Colgan | Outbound Prospecting & Pipeline
  3. 15:403:28Generating Personalized Emails with ZoomInfo CopilotShows the process of using AI to draft personalized emails based on specific account insights and adjusting the tone and length before sending.@ZoomInformation

AI account/prospect research

  1. 13:487:30AI-driven account scoring and prioritizationDemonstrates using AI agents within GTM Studio to analyze job postings and assign a priority score to accounts based on hiring signals.Mark Colgan | Outbound Prospecting & Pipeline
  2. 5:444:23AI-Powered Account Summaries in ZoomInfo CopilotDemonstrates how ZoomInfo Copilot aggregates intent data, earnings reports, and CRM signals into a unified account summary for sales research.@ZoomInformation

Waterfall enrichment

  1. 28:543:11Setting up waterfall enrichment for emails and phonesA walkthrough of configuring waterfall enrichment settings to maximize the find-rate for direct dials and work emails using multiple data sources.Mark Colgan | Outbound Prospecting & Pipeline

Scrape Sales Navigator

  1. 34:192:22Using the ZoomInfo Chrome Extension on LinkedInDemonstrates the ZoomInfo ReachOut extension to pull contact data directly from LinkedIn and Sales Navigator profiles.@BusinessSolution-org
  2. 5:461:35Enrich LinkedIn leads with ZoomInfoDemonstrates using the ZoomInfo extension on LinkedIn to reveal contact information and push leads directly into a CRM or sequence.Prospeo

Multichannel (email+LI+call)

  1. 20:453:21Multi-threading and Sequence ManagementWalks through identifying multiple decision-makers at an account and adding them to a multi-step outreach sequence.@ZoomInformation
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